Already convinced that email marketing works? An effective campaign should inform consumers, increase your brand awareness and retain existing customers. But your strategy should also include factors that guarantee lead generation to maximize your efforts — and guarantee results.
Your business most likely has existing customers who are satisfied with your products and services, so why not take advantage of the opportunity to extend your customer base with an effective, formalized referral program? Sometimes called “word of mouth” marketing, developing a referral program within your overall marketing strategy can optimize something that probably already…
An effective HVAC marketing strategy should generally include a broad spectrum of tools designed to reach your target consumer, and yield results. But, finding out just what those tools are can be difficult, and that process requires time. And unless you have the time to spend hours staying up-to-date on the latest marketing know-how, your…
It makes sense to invest in marketing, because it’s a proven way to boost your overall sales. However, if you develop a marketing strategy without a definitive plan, you could be wasting valuable dollars. But even if you have a strategic plan, it’s important to know the effectiveness of that plan, so you can make…
Want to know what your customers are really thinking? You can create and nurture the relationship with your current customers with effective customer retention programs that allow you to keep your business at the forefront of your customers’ minds, as well as allowing them the opportunity to provide input — giving you valuable, real-time information…
Are you using your leads wisely? While it’s important to have a collection of valuable leads (qualified and other), what you do with those leads generally dictates success. Much of marketing’s hype is currently centered on social media, leading some to believe email is a relic, but that’s just not true. Targeted email campaigns may…
The value of a personal note is priceless, and optimizing that connection with your customers can mean the difference between getting lost in all the marketing noise and helping your company stand out to your valued customers. Automatic thank you cards can make that communication process infinitely easier — and with a more systematic, planned…
Posted by Terry Bean The sooner you figure that out, the more effective relationships you’ll have. The more effective your relationships are, the faster your business will grow. Remembering this when it comes to your communications will set you apart from most other people we will meet. Why? Because most people haven’t contemplated this possibility:…
Posted by Terry Bean I’ve been saying for years that “all business is relationship business.” It’s no surprise that relationship marketing has become the most important form of marketing there is. Relationship marketing is ideal for customer retention, lead generation and brand awareness. But this post isn’t simply about relationship marketing. It’s about a very…
Tips for selling your home during the holidays. Your decorated home may be more beautiful in December than at any other time of the year. They key to having it appeal to prospective buyers lies in keeping the decorations simple. It’s wise to confine decorations to the living room. Have a beautiful tree that doesn’t…
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