Are you using your leads wisely? While it’s important to have a collection of valuable leads (qualified and other), what you do with those leads generally dictates success. Much of marketing’s hype is currently centered on social media, leading some to believe email is a relic, but that’s just not true. Targeted email campaigns may…
The value of a personal note is priceless, and optimizing that connection with your customers can mean the difference between getting lost in all the marketing noise and helping your company stand out to your valued customers. Automatic thank you cards can make that communication process infinitely easier — and with a more systematic, planned…
Posted by Terry Bean The sooner you figure that out, the more effective relationships you’ll have. The more effective your relationships are, the faster your business will grow. Remembering this when it comes to your communications will set you apart from most other people we will meet. Why? Because most people haven’t contemplated this possibility:…
Posted by Terry Bean I’ve been saying for years that “all business is relationship business.” It’s no surprise that relationship marketing has become the most important form of marketing there is. Relationship marketing is ideal for customer retention, lead generation and brand awareness. But this post isn’t simply about relationship marketing. It’s about a very…
Tips for selling your home during the holidays. Your decorated home may be more beautiful in December than at any other time of the year. They key to having it appeal to prospective buyers lies in keeping the decorations simple. It’s wise to confine decorations to the living room. Have a beautiful tree that doesn’t…
Here’s how to get started on your goal to sell your home so you can move to a new one: First, make the outside of your home attractive. Drive-by prospects are more likely to be interested in winter if the snow is shoveled. In the spring selling season, be sure the lawn is cut and…
Press Release From Pure Michigan – Halo Programs Has Been Selected! http://www.michiganadvantage.org/Press-Releases/54-Michigan-businesses-selected-to-receive-support-through-pilot-program/ Michigan businesses selected to receive support under MEDC pilot program LANSING, MI November 7, 2011 – Fifty-four small and midsize companies from around Michigan have been selected to receive business development support through the Pure Michigan Business Connect Economic Gardening Pilot Program being offered…
You are wise to consider all investments carefully. Though economists quoted in Money say rental properties today constitute “the “opportunity of a generation,” it’s a long-term investment. They also say buying real estate and holding it creates wealth and that most millionaires achieved that standing through real estate. Here are a few factors to consider…
Reporters often write stories about local businesses for their newspapers. In order to get that free publicity, you have to know how to talk to a reporter. Here are a few things to remember. Don’t call a reporter to say your business is just like the one they recently wrote about. That’s not interesting and…
Looking for a less-expensive moving company, one man signed up with an online company that quoted about $1,850. When his stuff was loaded, the mover told him he had to pay more than $5,000, half of which had to be paid now and the other half before they unloaded. Moving scams are a growing problem,…
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