Mortgage CRM (Customer Relationship Management) software has many benefits for your organization. It saves you time on customer communications and helps you create personalized marketing campaigns that generate more quality leads and retain loyal customers. But all that’s only true if you choose the CRM that meets the needs of your particular business. Here are…
Building a real estate team that shares your goals and objectives can be a challenge, but it’s one you must take on if you want to win the real estate game. It’s true that agents mastering skillsets like prospecting, closing, listing and selling are critical to the overall success of your business, but behind it all…
Small business email marketing has been around for just about as long as the concept of email. While it used to take considerable effort and a lot of money, small business email marketing is now much more accessible to the average business manager and owner. The real question is whether or not email marketing and a…
Often referred to as the forgotten generation, people born between 1965 and 1980 have always lacked the population numbers of baby boomers. Numbers from the U.S. Census Bureau show that Millennials are now the largest living generation. For many companies, people currently between the age of 35 and 50 are relegated to being the unappreciated…
Likes, motivations, and preferences are the keys to unlocking relationships with customers. Personalized mortgage marketing opens the door to conversation, which results in customers feeling you care about their problems. When customers feel understood, a foundation is laid on which great relationships are built. There are a number of ways to add a more personal…
“You should never put all of your eggs into one basket.” This is a phrase entrepreneurs have heard time and time again. As a contractor, you are already a jack-of-all-trades, so how do you diversify your business so you can optimize your contractor marketing efforts and take advantage of the additional revenue streams just waiting for…
Everybody needs a great plumber, but people don’t always know how to find someone who can deliver high-quality service with a smile. That’s why plumbing company marketing is so important. As a leader in your company, you have to put yourself out there so people will know and trust your brand. Think it sounds easier…
In real estate, listings are the name of the game and what every agent should be focused on getting more of. For agents looking to win the real estate listing opportunities in their market, consistently using these three crucial steps will deliver them every time. Three Crucial Steps to Win Every Real Estate Listing Establish…
For lenders, a well-organized and up-to-date mortgage marketing database is an invaluable tool for generating quality leads and building profitable customer relationships. Since data quality has a direct impact on conversion rates, clean data ensures higher deliverability and helps you better nurture and qualify leads. Your company’s database is a living, breathing thing, and letting…
December and January can often be quiet in the real estate world and this makes it a great time to put together your real estate marketing plan. Focusing on your clients and database should be an important part or your marketing plan. Here are some ideas you can use for 2017. Clients and Your 2017 Real…
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