Customer Tracking: Know When You’re Needed Again
Timing is an essential part of serving customers effectively and expanding your business.
Marketing
6 Tips for Getting Your Client Database on Track
Your client database is one of your most powerful tools for sustaining relationships with your existing customers and at the same time expanding your business with repeat sales. Here are six effective ways to keep your client database current, accurate and ready to work for you.
Customer Database Programs Make Marketing More Efficient
If you’re like most business owners, you have one major asset you’re not using fully: your customer database. Third-party customer database programs can give you an easy way to tap that gold mine you’re already sitting on. You’ll have an easy, effective way to keep your customers loyal and bring in fresh leads.
Brand Consistency Matters: Keep Your Name Relevant to Your Client
Developing a brand identity requires careful assessment of your market and structuring of the message you send to both potential and existing customers. To properly sustain and build your brand, these messages must be designed to accomplish two important goals: maintaining brand consistency and demonstrating product relevance.
Drip Marketing Essentials: Effective Techniques
The modern marketing world often seems to depend on speed. However, in some cases, a slower and more deliberate marketing campaign can produce better results. Drip marketing is an approach to awareness building, sales and marketing that relies on effective messages delivered over an extended period of time.
Keeping Customers Is Key — and Doable With These Strategies
When you’re growing a business, especially when you’re on a limited budget, keeping customers is more than half the battle. In fact, studies suggest keeping an existing customer costs around seven to 10 times less than winning over a new one. These practical strategies will help you build a loyal customer base on any budget.
7 Ways to Personalize Your Marketing Plan
Personalized marketing could make the difference between a continuous flow of customers and a wasted marketing budget. The average person sees as many as 5,000 ads a day, so it takes something extra to grab attention.
Building Brand Loyalty in 5 Steps
Building brand loyalty isn’t so much about massive effort as it is about leveraging what you have. It starts with a deep understanding of your customers’ needs and outstanding products or services that meet those needs.
3 Benefits of Using a Branded Marketing Program
A marketing campaign can be improved significantly if you focus on creating a brand for your products and services. Your brand becomes your market identity, a source of immediate recognition for you and your products.
Neighborhood Marketing: Target a Known Demographic
Does your most promising customer base live within a 20-minute drive from you? Are these the folks who are most likely to become your frequent buyers and loyal fans? If so, it makes sense to establish a neighborhood marketing plan that lets you concentrate some resources on this market.
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