Personal URLs (PURLs) are an extremely effective form of marketing, doubly so for real estate mailings. Just what are PURLs? Think of them as a personal website that’s been set up to capture direct or email campaign responses. They’re easy to use and can be customized using content specifically targeted to each recipient’s personal needs…
No matter what type of real estate business you’re running, whether it be a referral-based business or a hit the phones type of business, every agent should have a real estate CRM. A CRM or customer relationship management platform can help you maintain contact with your current leads and your former clients. A good real…
If you have a real estate blog it’s likely you are hoping to use this blog to gain leads or at least reach out to new clients. Just writing random articles may make you feel like you are actually out there doing something, but there’s more to working a blog. 5 Must-Know Real Estate Blog…
There’s no better example of a self-motivated entrepreneur than a real estate agent. Entrepreneurs are defined by their initiative, willingness to take risks, and ability to dig in and get their hands dirty. So, what makes a successful real estate agent? While it’s important to stay on trend with the latest marketing techniques and technological…
Clients are a real estate agent’s most important asset—and a real estate client database is essential to best serving those customers through consistent delivery of relevant, valuable information that keeps your brand and name at the top of their minds. Effective use of your real estate client database opens the door to easier prospecting, more…
In real estate, if you’re not busy selling, you’re busy marketing. And while there are many impressive ways to market, one of the most proven techniques is sending out just sold real estate postcards. Real estate postcards have endured the test of time for good reason—they work. With the right design and lead generation built…
While traditional real estate marketing techniques should be respected (they wouldn’t be traditional if they didn’t work), the biggest results usually go to those willing to periodically buck the tried and true. A strong web presence and memorable business cards will always be important, but there are times that breaking out of your rut is…
While up to 70% of your real estate business leads will come from your sphere and referrals, Internet marketing, including your website, can bring up to 10% of your business. This number is continually growing as new generations enter the market and older generations realize there is a lot they can do themselves before even picking up the…
Halo Programs is looking forward to exhibiting at this year’s premiere event for LeadingRE members, taking place February 24-26 at the Fontainebleau in Miami. At the 2016 Leading Real Estate Companies of the World® Annual Conference, real estate professionals have an incredible opportunity to learn from some of the top thought leaders in the industry….
The majority of your clients are probably extremely pleased with the service you’ve provided them. That’s good news, because it means they’ll likely recommend you to others and use your services again themselves. Client loyalty is one of your most valuable marketing assets, but you need to stay on a client’s radar if you want…
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