Company storytelling has become a catch phrase in today’s marketing world and with good reason. To really stand out these days, you need to be remarkable. You need a narrative that resonates with your target audience. For all the current talk about storytelling, though, many companies are still coming up short. If you’re struggling with…
As social media brings businesses and customers closer together, the people who support your brand want to know your story —who you are, where you came from and why you’re doing what you do. Your brand needs a unique stamp, and the story of why you’re in your particular line of business will give it…
Whether or not you agree with the “marketing rule of seven,” it’s undeniable that the more times people in your target market hear about your company, the more likely they are to become customers.
Companies are a lot like people: each one has its own personality. How your company’s personality — your brand — is expressed can make or break your business, and your marketing plays a vital role in that expression.
Employing a neighborhood marketing strategy can turn local prospects into paying customers. It makes sense that households with demographic data similar to your existing customer base will be drawn to your business, giving you an edge over competitors with a limited marketing scope.
Do your marketing and sales reps know how your brand consistency marketing plan works? If they don’t, that lack of information is likely to stymie your efforts. By putting together an effective program to promote brand consistency, you’ll increase revenue and drive growth.
Customers are fickle, quick to abandon a business for another deal. However, businesses can generally only succeed if they have a stable of indicators in place to ensure customer loyalty.
Effective corporate branding is essential if you want to be the first business that comes to mind when a customer needs your products or services. However, there are a few common mistakes that businesses make, especially when it comes to marketing online and through digital media.
Brand loyalty can be a funny thing. Often, consumers develop an affinity for and loyalty to a brand without being able to describe why. But marketing gurus know why, and you can put proven methods for creating brand loyalty to work for you.
If your business is evaluating several corporate marketing providers, it’ll take due diligence to find the right company to work with, and to choose one that fits within what your business needs. In general, there are three factors that set corporate marketing providers apart — and they’ll help you weed out the best from the…
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