Are your branded marketing programs helping or hurting your business? In today’s competitive, global market, businesses either thrive or dive based on the effectiveness of their brand. If your business hasn’t taken the time to develop an effective brand message, your branded marketing programs are likely to flounder.
Marketing programs that focus on finding consumers who fit your target demographic can help drive new customers to your business and make your investment in new-customer marketing pay off.
Theory informs practice. But when you’re putting marketing theory into practice, it’s helpful to see program examples that drive conversions. After all, that’s the goal of any effective marketing program.
One word can define perhaps the most important step to ensuring an effective branding strategy: teamwork. Even with a high-quality branding strategy, you’ll be spinning your wheels if everyone in your company isn’t on the same page — and you’ll be wasting time and money. Is your sales team consistent with your company’s brand image?
Do your marketing campaigns get the results you’re after — results that your business needs to stay not only solvent but growing? Custom marketing might be the next step you should take to produce the ROI you need.
Are you using your leads wisely? While it’s important to have a collection of valuable leads (qualified and other), what you do with those leads generally dictates success. Much of marketing’s hype is currently centered on social media, leading some to believe email is a relic, but that’s just not true. Targeted email campaigns may…
Posted by Terry Bean I’ve been saying for years that “all business is relationship business.” It’s no surprise that relationship marketing has become the most important form of marketing there is. Relationship marketing is ideal for customer retention, lead generation and brand awareness. But this post isn’t simply about relationship marketing. It’s about a very…
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