Your brand is your company’s identity. Carefully constructed and nurtured, it communicates the important characteristics of your company, as well as your products and services.
Your business cards easily communicate your company’s basic information, but because they’re so common, they can easily be lost, ignored or forgotten. Here are seven ways to make your business card more interesting and more effective as a marketing tool.
Email provides a quick and convenient way for companies to reach both potential and existing customers. To improve the open rates and click-throughs for your marketing emails, try the following techniques.
Prospecting for new clients requires careful attention to the needs and interests of the large pool of individuals who could become paying customers.
Halo Programs will celebrate its 40th anniversary with an open house at the company’s new Walled Lake headquarters.
Marketing is critically important to any successful business, and a clear, concise and appealing marketing message is fundamental to promoting your products and services.
The vital process of lead generation requires using the most effective techniques available, allowing you to get the most return for your efforts. Content marketing is a lead-generation method that can, over time, turn leads into your most dedicated customers.
When you cross-sell, you offer an additional product or service that complements or is related to the purchase already being made. The customer’s already in a buying mood and may perceive your cross-selling strategies as a beneficial element of your customer service.
In today’s vast international market, focusing attention on your company, products and services becomes more difficult as similar offerings emerge from competing companies. The following are four corporate branding strategies that have been proven effective in specific demographic segments.
Whatever the size and aspirations of your company, you will have a target market that will receive the bulk of your marketing and promotional campaigns. Even larger companies serve one or more niche markets, or narrowly defined segments of the buying public who are more likely to be interested in specific products and services.
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