For any business, the client follow-up program is a vital aspect of the marketing strategy. In addition to repeat business from the client database, follow-up should also bring you referrals. Anytime you communicate with your valued clients, you should be asking for referrals. But you must do more than just include the request in an automated…
Clients are more concerned than ever with hearing from your company after you make a sales pitch or complete a transaction. The most effective customer retention strategies utilize follow-up communication in an eye-catching way. If you want to stay ahead of the competition, employ these effective follow-up strategies to boost business. Be Quick Following-up immediately after your meeting…
Successful companies realize their engagement with customers doesn’t end after a purchase of products or services. A client follow-up program offers you the chance to deepen your relationship with customers while also increasing the chance that they’ll return to you again.
An effective client follow-up system is a two-step process: First, it should be set up for multiple years of company branded marketing communications on varying media; second, it should allow you to measure responses and track success.
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