It’s impossible for any company to survive without consistent lead generation. Without a steady influx of new and qualified leads, then your mortgage lending business will be unable to grow. Thankfully, there’s an easy way to seamlessly, and autonomously, improve lead generation for your company. With a mortgage-specific CRM software, you’ll be able to use…
Consider this your one-stop guide to (nearly) everything you need to know about mortgage CRM software and its myriad of benefits to your customers, your loan officers, and your bottom line. In the digital age, automated marketing has become a driving force of repeat business, and customer satisfaction is more important than ever. Choosing the right…
We’re excited to participate in two wonderful events next month! The Virginia Mortgage Lenders Association Annual Convention takes place from September 20-21, 2018 at the Hilton Norfolk The Main in Norfolk, VA. The conference will cover pertinent topics that include discussion of best practices as well as latest approaches to today’s lending challenges. It’s a…
Today’s savvy consumers are no longer passive advertising recipients — they’re actively seeking out information on the goods and services they buy using multiple platforms. To reach out and attract prospects and customers, your business needs to implement a matching multi-channel marketing strategy. Here’s a guide brought to you by Halo Programs. Multi-Channel Marketing 101…
It’s a standard rule of business that whatever the customer is looking for, you should sell them something more. Whether it’s an upgrade to their service agreement or extra features on a new car, the more value you can get out of a single sale, the better. This is called cross selling. But it can’t be…
In today’s digital world, a well constructed and maintained customer database is a vital asset for a comprehensive marketing strategy. Your company’s ability to connect your services and products to the needs of current, past, and potential customers helps retention and generates leads. The following are four essential database marketing strategies and techniques to drive your company’s marketing ROI…
Whether tapping your own ingenuity, utilizing the Internet’s resources or trekking time-tested and proven marketing avenues, there’s a bountiful supply of mortgage leads to win over. The best possible leads will be qualified parties interested in your services, your products and in you. On that account, you will need all of the preceding skills, tools and strategies…
Inbound marketing offers companies dozens of ways to assess whether or not a campaign is working. Depending on what you’re trying to accomplish with your inbound marketing techniques, you could measure success by the number of new addresses gathered, the number of Facebook followers, or the number of downloads of your content. In the context…
In the context of B2B sales, generating leads and getting referrals is just as important as in B2C selling. When dealing with other businesses, however, a B2B sales professional has some different but effective B2B referral strategies that can be brought into play to increase the number of leads and referrals.? Build your social media…
The proliferation of mobile computing means there is a staggeringly large number of these devices in use today. Smartphones, tablets, laptop computers–all keep users constantly connected while on the go, and smart marketers recognize how deep this pool of potential leads can be. Here are some ways to use mobile marketing for lead generation, and…
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