As much as we might want sales to happen immediately, customers often don’t respond to sales and marketing efforts on the spot. For multiple reasons, they might not be ready or able to commit to a purchase.
For every business, a steady source of leads is vital to the ongoing success of the enterprise. Good leads should not be considered a one-and-done source of sales. Effective lead management and follow-up will ensure both a steady source of new leads and repeat sales with high levels of satisfaction from your existing customers.
Acquiring new leads and customers is certainly important, but without repeat customers who endorse your company and support you with their purchases, your business will likely fall short of its potential. Customer loyalty is built through effective follow-up that creates sincere and meaningful relationships with your customers.
Press Release from L. Brooks Patterson, Oakland County Executive Oakland County, Michigan – April 30, 2013 Kirk King of Halo Programs, Inc is among Oakland County Executive L. Brooks Patterson’s “Elite 40 Under 40” Class of 2013. Chosen from more than 350 nominees, King represents the best of Oakland County. Every one of the “Elite…
http://www.onlineprnews.com/news/370753-1366124199-continuity-programs-receives-3-achievement-awards.html Walled Lake-based relationship marketing systems firm recognized for outstanding owner leadership and business success. Online PR News WALLED LAKE, Michigan – April 16, 2013 – Halo Programs, a leading customer relationship marketing firm, and its owner have received three awards based on business achievement and success. Local Michigan organizations recently honored the company for…
A marketing campaign can be improved significantly if you focus on creating a brand for your products and services. Your brand becomes your market identity, a source of immediate recognition for you and your products.
http://www.onlineprnews.com/news/318710-1358180990-continuity-programs-celebrates-40th-anniversary.html Online PR News – 14-January-2013 –WALLED LAKE, Michigan – Halo Programs is celebrating its 40th corporate anniversary. The relationship marketing firm opened its doors on January 22, 1973, and has seen many changes in technology among the constants in its three business fundamentals. What began as a small division of Epps Advertising has grown…
Repeat customer marketing is an essential component of any good marketing strategy. After all, you have already convinced the customer to make at least one purchase. If you provide a good product or service, convincing them to make future purchases will take much less effort than converting a customer that isn’t already familiar with your…
A systematic marketing program clears the way for a business to grow. With a strategic plan for communicating, you can boost customer retention and turn those you worked so hard to get into a group of loyal repeat customers.
What’s your best source of new business leads? Your existing clients. Client follow-up programs are a must-have if your goal is to maximize customer retention while also generating quality leads.
End of content
End of content
