Customer Tracking: Know When You’re Needed Again
Timing is an essential part of serving customers effectively and expanding your business.
lead generation
Customer Database Programs Make Marketing More Efficient
If you’re like most business owners, you have one major asset you’re not using fully: your customer database. Third-party customer database programs can give you an easy way to tap that gold mine you’re already sitting on. You’ll have an easy, effective way to keep your customers loyal and bring in fresh leads.
Getting the Most From Your Email Marketing Campaign
An email marketing campaign offers a convenient and inexpensive way to communicate new offers to your existing customers. In carefully managed contexts, email marketing also provides connections with thousands of potential new customers.
Setting Realistic Lead-Generation Goals
A consistent strategy for generating leads is necessary to the continued success of any business. The pursuit of leads, however, must be tempered with the historical realities of your market.
2013 Marketing Strategy: 5 Ways To Generate Better Leads
Your business needs leads — individuals with an interest in products and services like yours and who could become your customers — to grow, survive and thrive. As you develop your 2013 marketing strategy, keep in mind the following five methods for generating better leads.
Turn Neighborhood Marketing Into Real-Time Prospects
Employing a neighborhood marketing strategy can turn local prospects into paying customers. It makes sense that households with demographic data similar to your existing customer base will be drawn to your business, giving you an edge over competitors with a limited marketing scope.
Give Personalized Email Marketing Programs The Attention They Deserve
Affordability and flexibility are often the cornerstone requirements of effective personalized marketing programs. Using email marketing offers both, while giving businesses a means to showcase their brand through a series of personalized, customized messages.
Client Follow-Up Programs: Grow Your Numbers With Every Lead
What’s your best source of new business leads? Your existing clients. Client follow-up programs are a must-have if your goal is to maximize customer retention while also generating quality leads.
Drip Marketing Campaigns For Lead Generation
Drip marketing is an extremely effective marketing technique that can help you generate quality leads and convert them into customers, but it can also be very time consuming.
New Customer Lead Generation: Why Referrals Must Be Part Of The Mix
It’s well known across multiple industries that new customer lead generation should be part of any effective marketing plan.
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