The amount of money and resources spent on marketing represents a significant portion of most companies’ annual operating budgets. To be certain that you’re getting the best return on investment (ROI), it’s necessary to measure marketing ROI in terms that allow you to evaluate where your marketing expenses are producing the best and most profitable results.
The effectiveness and profitability of your company is closely tied to the success of your marketing programs. To make these programs as effective as possible, it is necessary to establish a framework of metrics that can be easily identified, quantified and analyzed.
Small to medium-sized companies may be strained to devote the resources to the vital but expensive business function of marketing.
A customer who makes repeat purchases and sticks with your products and services has much more long-term value than a customer who purchases once and never returns.
Marketing through email, social media and other electronic venues is highly effective in today’s business environment. However, the physical presence of a direct mail marketing piece in a potential customer’s mailbox still works to spark interest, generate leads and convince customers to buy on the spot.
You already know highly targeted marketing gets better results than a scattershot approach. Even so, there’s one type of targeted marketing you may be overlooking: radius marketing.
Growth doesn’t require constant hassle, but it does take clarity. Clarity is what makes a finely tuned customer retention system one of the most powerful weapons in your marketing arsenal. To be truly effective, though, that system must be based on focused, high-impact tactics tailored to your customer base.
Printed direct mail marketing is an effective way to provide information to a prospect or customer while promoting your business at the same time. The primary message is displayed on the front of the material, and an additional marketing message is included on the back. You’re already paying for printing and mailing, why not make use…
When employees feel personally invested in your company, including its mission and marketing program, it can make for a more satisfying, productive experience. But it’s not easy getting your employees revved up. Engaging them in choosing the right marketing program provider from the beginning can make the difference between a program that thrives, and one…
What’s your best source of new business leads? Your existing clients. Client follow-up programs are a must-have if your goal is to maximize customer retention while also generating quality leads.
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