A good business/customer relationship means you’ve competently provided what they want or need. They are pleased with the transaction and are likely to come back for your products and services again. Here are some useful ways to create stronger ties with your customers and ensure both you and they get the maximum benefit from your interaction.
Customer acquisition is traditionally a lengthy process that requires long-term dedication to finding, educating and convincing individuals who will purchase your products or services. Two common techniques in this category are drip marketing and lead nurturing. Both are long-term techniques that must unfold over time, and both require numerous contacts with potential customers. However, there…
Your business cards easily communicate your company’s basic information, but because they’re so common, they can easily be lost, ignored or forgotten. Here are seven ways to make your business card more interesting and more effective as a marketing tool.
Halo Programs will celebrate its 40th anniversary with an open house at the company’s new Walled Lake headquarters.
Social media, email and websites have firmly taken their place in the marketing mix alongside traditional print, radio and television advertising.
Whatever the size and aspirations of your company, you will have a target market that will receive the bulk of your marketing and promotional campaigns. Even larger companies serve one or more niche markets, or narrowly defined segments of the buying public who are more likely to be interested in specific products and services.
Social media marketing continues to be a powerful tool for both online and brick-and-mortar companies.
The search for new clients shouldn’t be your only business goal. Here are eight past customer reactivation techniques that will bring former customers back and make them ready to buy from you again.
A successful business applies careful attention to customer care at all points of the sales and servicing process. New leads must be cultivated and acted upon while current customers must be served efficiently and respectfully.
An email marketing campaign is an efficient and economical way to get your message out to many people at the least cost possible.
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