Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Build Your Customer Base by Earning That “Best of” Distinction in Your Industry
In a competitive business environment, sometimes having a better reputation than your competition is enough to cause customers to choose you over others. Customers want reassurance that they’re getting the best possible products and services for their money. You can build your customer base effectively by showing leads and customers that you’ve been acknowledged by…
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There’s Always Room for Improvement When It Comes to Customer Experience
One of the main components of success for any company is customer service. Without excellent service, your customers are likely to be dissatisfied enough to seek better products, services and solutions from competitors. Even if you think your company is providing outstanding customer service, it could be possible that the process has broken down somewhere within…
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3 Ways Your Lead Generation Efforts May Be Missing Your Customers
Lead generation is critical to any business, but sometimes even your best efforts seem to fall short of expectations. Here are three ways your online lead generation efforts may be missing the mark, along with some brief suggestions on improving new customer acquisition. You’re Not Targeting Your Lead Generation Efforts Overly broad marketing and lead…
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4 Reasons Contractors Use Social Media
Is social media an avenue that can help your HVAC company? Unless your goal is to make it difficult for new customers to find you and contact you, then the answer is yes! Sure, you have other options, such as TV and print advertising, e-newsletters and direct mail, but social media is one of the most valuable…
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4 Key Areas That Can Boost Your Banks Marketing Strategy
Finding new customers and retaining the ones you already have are critical components of bank marketing strategy. By concentrating your marketing and customer engagement efforts on the following four areas, you can improve customer service while increasing the number of new clients for your banking services. Acquire New Customers Who Have Moved to Your Area New mover…
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4 Ways Loan Officers Can Use Video Marketing To Engage Prospects
Video marketing is an effective way to reach clients. Videos often engage the viewer more than words alone. A variety of professionals use video marketing to help garner more clients, including loan officers. What sort of videos should you create? Standing in front of the camera and speaking scripted lines can be dry and boring….
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4 Mortgage Marketing Strategies To Broaden Your Client Base
For a busy mortgage professional, marketing can sometimes be overlooked or given minimal attention in favor of the daily tasks needed to run a successful company. Short-changing marketing, however, is damaging to your business in the long term. A dedicated investment in marketing now will ensure a broad and ever-expanding client base that will keep…
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4 Easy Ways To Promote Client Loyalty Among Real Estate Clients
If you hope to build client loyalty in the real estate industry, it’s essential to go above and beyond what clients expect. Not sure where to start? Use the following four ideas to promote loyalty among your real estate clients. 1) Plan Loyalty-Building Events You can hold any type of event you want, but two popular loyalty-building…
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4 Ways To Get More Real Estate Referrals
A large number of home buyers and sellers find an agent by way of real estate referrals. The experience starts off strong when the new client already feels comfortable, thanks to their friend or family member’s confidence in that particular real estate agent. It goes without saying that if you want to maximize real estate…
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Top 4 Apps Every Successful Realtor Has
Today’s fast-paced real estate industry requires you to make quick responses and have immediate access to information, even when you’re out and about. That’s where apps come into play. Whether you primarily use a smartphone, tablet or laptop, explore the best apps for realtors that will help you be a better, more effective agent. DropboxWith Dropbox,…
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4 Email Marketing Tips For Contractors
4 Factors to Focus on When Creating an Email Marketing Campaign for HVAC Clients Email can be an extremely effective way for HVAC business owners to keep in touch with customers and bring in new business—or it can backfire. The best way to make sure your email marketing messages get through to your clients and make a…