Explore Our Technology and Marketing Innovation Blog

Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.

A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.

We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!

  • Promote Your Business Through Giveaways and Contests

    It can be safely said that most people enjoy winning. Combine this with a sweepstakes, giveaway or contest, and you have a powerful method for promoting your business while creating happy experiences.

  • Lead Generation Techniques to Further Your Business

    Without a successful program of lead generation, you’ll be unable to acquire the steady stream of new customers you need to maintain your company’s existence. The following list includes some practical and proven lead generation techniques for getting the word out about your company and acquiring leads that you can turn into customers.

  • Join Us at Berkshire Hathaway HomeServices Revolution Sales Convention 2015

    Las Vegas will be a prime destination for real estate professionals when the Berkshire Hathaway HomeServices Revolution Sales Convention 2015 gets underway. #REvolution2015

  • What’s the Best Way to Effectively Use Twitter for Marketing Purposes?

    Unlike other social media platforms, such as Facebook, Twitter works in a small space of 140 characters at a time. This concise style of microblogging means that Twitter requires some specialized attention in order to master effective techniques. Here are some suggestions on how to use Twitter to your best advantage as a marketing tool.

  • How to Grow Your Business Using Pinterest

    Much of the social media world is dominated by Facebook and Twitter, but savvy business owners know to look beyond these two for other effective social media platforms. Pinterest is a powerful social media outlet that allows users to promote their interests visually with images, photographs, drawings, infographics, and the like. Here are some ways…

  • Is Using Instagram Appropriate for Your Company’s Needs?

    As one of the primary photo and video sites, Instagram attracts millions of visitors who post upward of 70 million photos a day. As a business owner, you can use Instagram to help market your products and services, engage with your customers, and establish your brand online. Here are some effective ways of using Instagram…

  • Social Media Trend Predictions for 2015

    The scope of social media continues to grow worldwide with indications that 2015 will be the biggest year yet for Facebook, Tumblr, LinkedIn, and other prominent social media platforms. With some 97 percent of marketers using social media in some capacity, its power and profitability is almost universally recognized in the business world. Here are…

  • 7 Lead Generation Techniques to Incorporate Into Your Marketing Campaign

    A steady stream of new customers is vital to the continued success of your business. Here are seven reliable lead generation techniques that you can apply immediately to attract more attention to your company and produce more leads and customers. Offer valuable content on your website: When people search for information online, they’re usually seeking…

  • Join Us at LeadingRE’s 2015 Conference Week

    Real estate professionals will have a once-a-year opportunity to learn from some of the best practitioners in the industry at LeadingRE’s 2015 Conference Week, to be held February 9-13 in Las Vegas, Nevada.

  • How to Set Clear Marketing Objectives That Build Your Business

    If you want to build your company, it’s necessary that you establish workable plans and measurable marketing objectives. When you know what you’re reaching toward, you’ll be able to formulate detailed plans to achieve it. Better yet, you’ll know when your objectives have been met and when you need to form new goals to take…

  • Build Your Customer Base by Earning That “Best of” Distinction in Your Industry

    In a competitive business environment, sometimes having a better reputation than your competition is enough to cause customers to choose you over others. Customers want reassurance that they’re getting the best possible products and services for their money. You can build your customer base effectively by showing leads and customers that you’ve been acknowledged by…

  • 4 Steps to Reaching More Customers With Your Social Media Efforts

    Reaching more customers with your social media marketing efforts is often a matter of working more efficiently and effectively. Here are four steps you can take to improve your social media-related time management, help boost your social media performance, and extend your reach toward new and existing customers. What else can you do to improve…