Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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4 Mortgage Marketing Strategies To Broaden Your Client Base
For a busy mortgage professional, marketing can sometimes be overlooked or given minimal attention in favor of the daily tasks needed to run a successful company. Short-changing marketing, however, is damaging to your business in the long term. A dedicated investment in marketing now will ensure a broad and ever-expanding client base that will keep…
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4 Easy Ways To Promote Client Loyalty Among Real Estate Clients
If you hope to build client loyalty in the real estate industry, it’s essential to go above and beyond what clients expect. Not sure where to start? Use the following four ideas to promote loyalty among your real estate clients. 1) Plan Loyalty-Building Events You can hold any type of event you want, but two popular loyalty-building…
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4 Ways To Get More Real Estate Referrals
A large number of home buyers and sellers find an agent by way of real estate referrals. The experience starts off strong when the new client already feels comfortable, thanks to their friend or family member’s confidence in that particular real estate agent. It goes without saying that if you want to maximize real estate…
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Top 4 Apps Every Successful Realtor Has
Today’s fast-paced real estate industry requires you to make quick responses and have immediate access to information, even when you’re out and about. That’s where apps come into play. Whether you primarily use a smartphone, tablet or laptop, explore the best apps for realtors that will help you be a better, more effective agent. DropboxWith Dropbox,…
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4 Email Marketing Tips For Contractors
4 Factors to Focus on When Creating an Email Marketing Campaign for HVAC Clients Email can be an extremely effective way for HVAC business owners to keep in touch with customers and bring in new business—or it can backfire. The best way to make sure your email marketing messages get through to your clients and make a…
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Understanding the Difference Between Marketing Automation and Customer Relationship Marketing
Businesses today have multiple tools and software options available to help improve processes related to customer relationship marketing, customer management and overall marketing. Two terms that are often used in this context are marketing automation and customer relationship management (CRM). These two concepts have some similarities and are often intrinsically connected, but they’re not the…
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Growing Your Business by Increasing Customer Referrals
Growing and expanding your business is likely one of your top priorities. Advertising, marketing, promotions — all of these are effective ways to get the word out and increase your customer base. One of the simpler and easier techniques for boosting your business is to increase the number of new customers who are introduced to…
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Make the Most of Cross Selling Opportunities With These Strategies
In the course of your daily business, you’ll usually encounter many opportunities for cross selling your products and services to different customer segments. Given that industry research has shown that it’s significantly easier to sell to an existing customer than it is to a new customer, cross selling becomes a must-have for any company’s tool…
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What Time’s Best for Sales Prospecting Calls? Study Shows Wednesday at Lunch Time
In sales prospecting, the timing of contacts with your leads can determine whether the lead becomes qualified or is lost to another company. When devising your processes for responding to leads, remember that your best opportunity to convert them to customers can depend on when you contact them.
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Lead Generation Techniques That Ensure Optimal ROI
An effective lead generation program is vital to the continued survival of any business. However, just generating leads isn’t enough; an appreciable percentage of the leads must be converted to paying customers to maintain an acceptable return on investment. Here are some lead generation techniques you can apply to your marketing to improve the ROI…
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Customer Database Marketing: The Key to Lead Generation and Retention
The daily work of finding new leads and retaining customers will, over time, generate considerable amounts of data. To continue bringing in new leads and serving your current customer base, this data needs to be organized and managed effectively. Effective CRM and database tools will allow you to use the data you already possess for…