Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Why Lead Generation Should Be Your Company’s Top Priority
Effective lead generation can turn contacts into repeat customers, but only if it’s done in the right way. Having multiple streams of incoming leads can help boost your bottom line, and drive more qualified leads to your sales team.
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Turnkey Marketing Programs That Score Off The Charts
What is a “turnkey solution” anyway? The definition according to investopedia.com is, “A type of system that can be easily implemented into current business processes.” At Halo Programs, we stand apart from other marketing companies as the original provider of turnkey marketing solutions, offering businesses across industries the ability to present a consistent message, build brand awareness, generate…
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3 Key Benefits Of Customer Prospecting
A comprehensive marketing program should include customer prospecting. By segmenting your market niche and directing touch points toward customers in the same demographics as your existing markets, you can boost your sales team’s overall success, and drive your business’ growth.
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Custom Marketing Programs Drive Brand Awareness
Every business knows that brand awareness is important — invaluable in fact — to success. However, not every business knows how to implement an effective brand awareness strategy.
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Do You Have Continuity In Your Marketing?
To be successful, every business should have “continuity” weaved throughout its marketing strategy. Marketing programs that get results will balance three key factors to growth: Acquiring customers, retaining customers and extending customer relationships.
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Past Customer Marketing Campaigns — Are You Using All Of The Tools At Your Disposal?
If your bag of marketing tools doesn’t include past customer marketing, you could be missing out on a productive means of increasing your market share.
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Marketing Campaigns That Help You Reach Prospective Customers
The basic principle behind effective marketing campaigns is simple: Find out who needs your products or services, and then market to that “ideal” customer.
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Customer Tracking — Does Your Database Tell You When Your Customer Is Back In The Market?
In business, no industry is exempt from the benefits of customer tracking. That’s because your existing customer base is your best asset. But no matter what marketing campaign you implement, if you don’t optimize customer tracking, you’ll likely compromise its full potential.
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Customer Satisfaction Surveys — Get Better Response By Sending Thank You Cards
Customers generally appreciate the little things you do for them, such as offering birthday discounts and seasonal promotions — and sending out thank you cards.
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Use Database Marketing To Reach Out To Past Customers
Have you ever sat down and given your business’ database marketing approach a good once-over? If the results left you a bit concerned, it might be time to re-evaluate your database marketing plan.
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Marketing Surveys: Build A Strategy That Works Over The Years To Retain Customers
Marketing surveys now allow businesses to fine tune their approach to developing a targeted marketing strategy. Gone are the days where best “guesstimates” of customer needs and desires determined best practices.
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Effective Cross Selling System Will Lead To Greater Customer Loyalty
Without an effective cross selling campaign, you could be losing valuable sales potential to your competitors. If customers who purchase one product or service from you are not aware of your other products and services, you could be greatly limiting not only the ROI on your marketing efforts, but customer loyalty, too.