Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Do You Have Continuity In Your Marketing?
To be successful, every business should have “continuity” weaved throughout its marketing strategy. Marketing programs that get results will balance three key factors to growth: Acquiring customers, retaining customers and extending customer relationships.
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Past Customer Marketing Campaigns — Are You Using All Of The Tools At Your Disposal?
If your bag of marketing tools doesn’t include past customer marketing, you could be missing out on a productive means of increasing your market share.
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Marketing Campaigns That Help You Reach Prospective Customers
The basic principle behind effective marketing campaigns is simple: Find out who needs your products or services, and then market to that “ideal” customer.
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Customer Tracking — Does Your Database Tell You When Your Customer Is Back In The Market?
In business, no industry is exempt from the benefits of customer tracking. That’s because your existing customer base is your best asset. But no matter what marketing campaign you implement, if you don’t optimize customer tracking, you’ll likely compromise its full potential.
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Customer Satisfaction Surveys — Get Better Response By Sending Thank You Cards
Customers generally appreciate the little things you do for them, such as offering birthday discounts and seasonal promotions — and sending out thank you cards.
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Use Database Marketing To Reach Out To Past Customers
Have you ever sat down and given your business’ database marketing approach a good once-over? If the results left you a bit concerned, it might be time to re-evaluate your database marketing plan.
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Marketing Surveys: Build A Strategy That Works Over The Years To Retain Customers
Marketing surveys now allow businesses to fine tune their approach to developing a targeted marketing strategy. Gone are the days where best “guesstimates” of customer needs and desires determined best practices.
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Effective Cross Selling System Will Lead To Greater Customer Loyalty
Without an effective cross selling campaign, you could be losing valuable sales potential to your competitors. If customers who purchase one product or service from you are not aware of your other products and services, you could be greatly limiting not only the ROI on your marketing efforts, but customer loyalty, too.
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Looking For A Specific Audience? Targeted Marketing Programs Are The Way To Go
A targeted marketing program could be the key factor that helps you turn your business into an industry leader while attracting the right customers. Targeted marketing programs are just what they sound like, offering ways to “segment” consumers according to various data and create customized marketing materials to appeal to specific groups.
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The Role Of Database Management In Customer Retention And Lead Generation
It would be highly unproductive to develop a marketing campaign to improve customer retention and generate leads without a way to manage your database. That would be kind of like trying to use Google without the web — it just wouldn’t work. Maximizing your marketing efforts goes hand in hand with database management.
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Customer Satisfaction Surveys — A True Measure Of Brand Performance
Brand performance – two words that can make even the strongest businesses quake. Why? With the shift toward more web-based businesses and combined web-and-mortar businesses, brand performance has taken on new value.
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Turnkey Marketing Programs Work To Retain Existing Customers While Drawing In Their Referrals
Turnkey marketing programs allow you to market to existing customers while simultaneously working on selling to acquire new customers. For existing customers, integrating an e-mail marketing campaign can help you make the best use of your database.