Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Marketing Program Examples That Drive Conversions
Theory informs practice. But when you’re putting marketing theory into practice, it’s helpful to see program examples that drive conversions. After all, that’s the goal of any effective marketing program.
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Does Your Systematic Marketing Campaign Overcome These 3 Barriers?
What kind of results does your systematic marketing campaign offer? Is it a GPS system gone bad? Ideally, your business marketing goals should drive success. Like the best technology behind a GPS-guided vehicle, your business plan should map out your plan for success.
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New Customer Leads: How To Develop A Foundation For Quality And Quantity
Quality over quantity or vice versa? Your answer to this question will reveal your business’ new customer lead generation goals. The truth is, neither one should take precedence. But there may be times when your business should focus more on one than the other.
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Sales Agent Marketing Tools That Unify Your Strategic Goals
Do you need a better marketing strategy — one that will unify your entire team to meet your business goals? Your sales agents are the primary representatives of your business, those whom prospective customers see first. Why not give them the tools they need to generate leads and increase customer retention with a proven program?
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The Secret Ingredient To Effective Customer Loyalty Programs
What is the No. 1 secret to creating successful customer loyalty programs? It’s not a new concept; the best way to ensure loyalty is to develop a program based on consistent communication with customers. The best program is entirely customized and personalized.
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Corporate Marketing: How To Optimize Customer Retention
No matter the size of your sales and marketing team, whether it’s a two-man show or a large group of highly successful employees, a corporate marketing program must be employed team-wide.
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The Importance Of Company Branding: Is Your Business Missing The Mark?
The importance of company branding in today’s competitive market cannot be underestimated. If your company doesn’t prioritize brand, you’re likely deflating the potential return on everything you do to market your business.
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How To Develop A Customized Customer Satisfaction Survey In 3 Easy Steps
If your existing customer satisfaction surveys don’t take customer loyalty into account, you’re likely missing a valuable component. You see, a survey should measure more than just satisfaction. It should also gauge the loyalty of your existing customers.
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Customer Lifetime Value
Customer Lifetime Value (CLV) Marketing experts will advise you to concentrate as much time / money (or more) upon keeping current customers than acquiring new ones. The reason for this has everything to do with customer lifetime value. Maintaining your hard-won customer relationships is absolutely crucial to HVAC business success. Hard-won is a very apt…
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Automatic Thank You Cards Can Free Up Your Staff, While Boosting Your Brand
Would you like to learn about one simple but effective tactic that can give your business an advantage over the competition? Consider using an automatic thank you card program.
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Does Your Customer Loyalty Program Fit These 3 Benchmarks?
It’s not enough to be content with the way things are and expect customer loyalty to grow simply from getting a new sale. You can increase growth from customers who buy from you by implementing an energetic customer loyalty program that proactively generates leads and turns one-time customers into valuable repeat customers over time.