Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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The Importance Of Company Branding: Is Your Business Missing The Mark?
The importance of company branding in today’s competitive market cannot be underestimated. If your company doesn’t prioritize brand, you’re likely deflating the potential return on everything you do to market your business.
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How To Develop A Customized Customer Satisfaction Survey In 3 Easy Steps
If your existing customer satisfaction surveys don’t take customer loyalty into account, you’re likely missing a valuable component. You see, a survey should measure more than just satisfaction. It should also gauge the loyalty of your existing customers.
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Customer Lifetime Value
Customer Lifetime Value (CLV) Marketing experts will advise you to concentrate as much time / money (or more) upon keeping current customers than acquiring new ones. The reason for this has everything to do with customer lifetime value. Maintaining your hard-won customer relationships is absolutely crucial to HVAC business success. Hard-won is a very apt…
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Automatic Thank You Cards Can Free Up Your Staff, While Boosting Your Brand
Would you like to learn about one simple but effective tactic that can give your business an advantage over the competition? Consider using an automatic thank you card program.
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Does Your Customer Loyalty Program Fit These 3 Benchmarks?
It’s not enough to be content with the way things are and expect customer loyalty to grow simply from getting a new sale. You can increase growth from customers who buy from you by implementing an energetic customer loyalty program that proactively generates leads and turns one-time customers into valuable repeat customers over time.
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Why Lead Generation Should Be Your Company’s Top Priority
Effective lead generation can turn contacts into repeat customers, but only if it’s done in the right way. Having multiple streams of incoming leads can help boost your bottom line, and drive more qualified leads to your sales team.
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Turnkey Marketing Programs That Score Off The Charts
What is a “turnkey solution” anyway? The definition according to investopedia.com is, “A type of system that can be easily implemented into current business processes.” At Halo Programs, we stand apart from other marketing companies as the original provider of turnkey marketing solutions, offering businesses across industries the ability to present a consistent message, build brand awareness, generate…
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3 Key Benefits Of Customer Prospecting
A comprehensive marketing program should include customer prospecting. By segmenting your market niche and directing touch points toward customers in the same demographics as your existing markets, you can boost your sales team’s overall success, and drive your business’ growth.
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Custom Marketing Programs Drive Brand Awareness
Every business knows that brand awareness is important — invaluable in fact — to success. However, not every business knows how to implement an effective brand awareness strategy.
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Do You Have Continuity In Your Marketing?
To be successful, every business should have “continuity” weaved throughout its marketing strategy. Marketing programs that get results will balance three key factors to growth: Acquiring customers, retaining customers and extending customer relationships.
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Past Customer Marketing Campaigns — Are You Using All Of The Tools At Your Disposal?
If your bag of marketing tools doesn’t include past customer marketing, you could be missing out on a productive means of increasing your market share.
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Marketing Campaigns That Help You Reach Prospective Customers
The basic principle behind effective marketing campaigns is simple: Find out who needs your products or services, and then market to that “ideal” customer.