Is your real estate marketing campaign meeting its goals of opening the door to referrals, repeat business, and long-term success? A 5-year follow-up plan that automatically sends customers milestone communications offers a wealth of benefits to amplify and capitalize on your real estate marketing efforts. Long-Term Dedication to Real Estate Marketing Still a Must An…
An engaging and informative blog is an essential part of your company’s digital marketing strategy. Many company owners and managers make the same mistakes as others and fall behind their competition by making a halfhearted attempt at corporate blogging. Avoid these five common blogging mistakes: Not using social media effectively Social media allows you to…
Technology, consumer buying habits, responses to advertising, and the condition of the economy all change, but the need for companies to prospect effectively always remains. Planning and launching a prospecting program is seldom a favorite activity for anyone. It can be difficult to find the best course for your company. These five steps will get…
Everything a heating & cooling contractor comes into contact with on a daily basis requires a tune up from time to time. Although you’re fully aware of this as a business leader, many of your customers may find themselves letting the maintenance of their household items fall to the bottom of their to-do list when life gets…
Halo Programs is pleased to announce we’ll be unveiling our newest product at the Mortgage Bankers Association’s Annual Convention & Expo in Boston, Massachusetts, from October 23-26. MyCRMDashboard.com is here! Join us at booth #131 and be among the first to demo MyCRMDashboard.com and learn about how our mortgage marketing solutions are helping mortgage lenders, banks, and credit…
Ready to dig in and really learn about contractor marketing straight from the source? We’re excited to announce that Halo Programs will be a major player in this year’s 2016 HVAC/R Expo of Michigan presented by Behler-Young! The HVAC/R Expo of Michigan is a major event, and contractors from far and wide will converge on Suburban…
CRM software offers a quick method for growing your pipeline by finding more high-quality leads. A multi-faceted mortgage lead generation approach that helps you build your mortgage business and increase sales, customer relationship management applications are an invaluable tool for simplifying the entire sales process. And when you automate the sales process, you get to spend…
If you have mastered your business page on Facebook and you can tweet with the best of them, you may be wondering what type of social media you can use next to reach out and increase your real estate leads. The next place for you to head may be LinkedIn. You may wonder what LinkedIn can…
Email is an incredible marketing tool for small business owners. Not only is email cost effective, but it allows you to reach thousands of people at once. If you’ve got a stale email list though, all that marketing won’t do anything. Here’s how to spot and fix a stale email list: 1. Lack of Response If you send…
Corporate database marketing involves collecting, analyzing, and processing your data on both current and potential customers. Companies have been using database marketing for many years. However, you can now leverage social media and innovative marketing strategies to collect more detailed profiles and use this enhanced information to create sophisticated marketing programs that target specific segments….
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