Events are a huge part of getting new customers to work with your company for many small businesses. That’s true of all sorts of companies, from art galleries to car dealerships to service-based businesses like landscape designers and insurance agencies. Knowing how to design and create an invitation mailing successfully can be tricky, however. In…
A company cross selling campaign is a great way to capitalize on your hard-earned customer base. With cross selling, you already know your audience and that they are both aware and interested in your products and services. Lead generation and acquisition of new customers cost significantly more than maintaining a relationship with existing customers and…
Generating revenue for your HVAC business is paramount to continued success. Your reputation in the community and the quality of the work you do is vital. Relying on the hope that customers just wander in the door and provide a steady stream of income will not do. What you need is a contractor referral business…
Marketing is all about setting yourself apart from your competition and standing apart from the rest. Â If your contractor direct mail doesn’t pop, it might end up having negative effects when it comes time to calculate your marketing ROI. Before you put the postage on your next contractor direct mail pieces, check out these tips…
There’s plenty of information out there regarding effective real estate marketing, so to get you thinking about some fresh ideas for 2016, we’ve pulled together four of the best ideas available right now. The focus is still on inbound, with an eye towards reducing the amount of time you need to spend on your marketing…
The real estate game is constantly changing with the players rotating in and out. Whether it’s realtors you’ve been working with or past clients you’re still connected to, depending on them to provide consistent business isn’t possible. To keep your work flowing, you need to have referrals for new work when the regular work is slow….
Creating a real estate farm can be an important tool in improving your listings and building strong relationships. By creating a farm list, you can build a strong rapport with home and business owners in a targeted area. Farming can take time, but the fact that it is specific to a certain neighborhood or area can…
Keeping your existing customers happy is obviously important, and if your company is going to expand and continue to move forward, you also need new customers coming in. While many small businesses are moving toward electronic marketing methods only, the fact is that you can do a better job to attract new customers with direct mail…
The holiday season is a time to touch those people who have touched your life in some way. It’s when relationships come to a more personal level, and grace and giving are shared all around. This concept is no different for businesses than it is for family and friends, and if you go about it…
Testimonials mean a lot to today’s relationship-oriented consumer. With so much information at their fingertips, people are researching purchases of equipment and services far more than ever before, and when all the facts and figures have been entered into the equation, many consumers use likability as a tiebreaker. To rank high on that relationship-building scale, you’ll need…
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