Marketing for real estate agents is all about bringing new clients in and keeping in contact with your previous clients. Once upon a time, the best way to do this was via newspapers and holding prominent office space. These days it is likely that your future clients will head online to not only find you,…
After more than 30 years of steady growth, the United States real estate market experienced a dramatic downturn in 2006. Now, the market is recovering. Real estate professionals who have weathered the troubled times are once again positioned to succeed. If you want to take advantage of the opportunities presented by this upturn in the market, you will…
Potential customers are the lifeblood of any small business, and if you’re not growing that means you’re slowing down. Understanding how to build a potential customer list can help keep new clients and consumers coming in the door. While learning how to build a potential customer list isn’t always easy, it is something every business…
When it comes to protecting your brand, meeting approval of compliance (if necessary) and maintaining a cohesive image, centralized marketing is the only option. With it, you ensure a consistent message is sent from all locations. The biggest pitfall of centralized marketing systems is that decision makers are often out of touch with people on the…
The chances are that you have put a great deal of energy into making your HVAC business a success. It is your bread and butter for the present and the future, and perhaps you are concerned about how to grow your HVAC business over the long term. Competition is constantly on the prowl to pull business…
When it comes to your business, you already know that you do an excellent job servicing your customers. If you didn’t, you wouldn’t be in business. Great contractors, however, tend to fall into a trap of thinking that their great service automatically affords them return business. Unfortunately, this isn’t necessarily the case, because your customers…
Coupons have been an accepted form of marketing for years because they work to entice new customers while providing incentives for your regular customers to come back. Coupon mailings need to be done effectively though if you want them to really help you generate more business. Use this guide to make sure your coupon mailings are…
We all know that staying in contact with both new and past clients is important when it comes to your real estate business. Referrals from previous clients can make up a large percentage of your business, but for this to happen, you need to stay in touch with your clients. Automated follow-ups are a great way to stay…
The purpose of marketing is to generate leads to possible customers. Because the time between mortgage loans can sometimes span years, you need to stay fresh in the minds of both past and potential customers, and at the same time differentiate yourself from the competition in a positive way. That’s why automated marketing for loan…
After giving yourself a well-deserved pat on the back for securing your latest listing, the next step should be to immediately send out your “Just Listed” postcards. Some agents question if they’re still worth the trouble of sending, and the answer is a resounding yes! Just Listed postcards are an effective and economical way to…
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