As one of the primary photo and video sites, Instagram attracts millions of visitors who post upward of 70 million photos a day. As a business owner, you can use Instagram to help market your products and services, engage with your customers, and establish your brand online. Here are some effective ways of using Instagram…
The scope of social media continues to grow worldwide with indications that 2015 will be the biggest year yet for Facebook, Tumblr, LinkedIn, and other prominent social media platforms. With some 97 percent of marketers using social media in some capacity, its power and profitability is almost universally recognized in the business world. Here are…
A steady stream of new customers is vital to the continued success of your business. Here are seven reliable lead generation techniques that you can apply immediately to attract more attention to your company and produce more leads and customers. Offer valuable content on your website: When people search for information online, they’re usually seeking…
Real estate professionals will have a once-a-year opportunity to learn from some of the best practitioners in the industry at LeadingRE’s 2015 Conference Week, to be held February 9-13 in Las Vegas, Nevada.
If you want to build your company, it’s necessary that you establish workable plans and measurable marketing objectives. When you know what you’re reaching toward, you’ll be able to formulate detailed plans to achieve it. Better yet, you’ll know when your objectives have been met and when you need to form new goals to take…
In a competitive business environment, sometimes having a better reputation than your competition is enough to cause customers to choose you over others. Customers want reassurance that they’re getting the best possible products and services for their money. You can build your customer base effectively by showing leads and customers that you’ve been acknowledged by…
Reaching more customers with your social media marketing efforts is often a matter of working more efficiently and effectively. Here are four steps you can take to improve your social media-related time management, help boost your social media performance, and extend your reach toward new and existing customers. What else can you do to improve…
One of the main components of success for any company is customer service. Without excellent service, your customers are likely to be dissatisfied enough to seek better products, services and solutions from competitors. Even if you think your company is providing outstanding customer service, it could be possible that the process has broken down somewhere within…
Lead generation is critical to any business, but sometimes even your best efforts seem to fall short of expectations. Here are three ways your online lead generation efforts may be missing the mark, along with some brief suggestions on improving new customer acquisition. You’re Not Targeting Your Lead Generation Efforts Overly broad marketing and lead…
Businesses today have multiple tools and software options available to help improve processes related to customer relationship marketing, customer management and overall marketing. Two terms that are often used in this context are marketing automation and customer relationship management (CRM). These two concepts have some similarities and are often intrinsically connected, but they’re not the…
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