Small business marketing relies heavily on website generated traffic in many cases. A cost-effective solution to helping you get more customers, your website should be a great benefit to your brand. If you’re not turning landing page visitors into customers though, you could be getting less from your website than you bargained for. Use these…
Today’s average consumer is exposed to so much advertising that it can be overwhelming. That’s why many marketing experts say that millennials are the first generation that is truly hard to reach through your average advertising campaign. Data on millennials aside, marketing still has a place in today’s world, and without it, your company will…
Social media is important for all small business owners. That’s true whether you’re in real estate, retail, or provide HVAC or plumbing services. Almost everybody knows that these days, but for some, using social tools the wrong way can be devastating. That’s because so many consumers are inundated with social notifications and requests these days that…
Technology, consumer buying habits, responses to advertising, and the condition of the economy all change, but the need for companies to prospect effectively always remains. Planning and launching a prospecting program is seldom a favorite activity for anyone. It can be difficult to find the best course for your company. These five steps will get…
Email is an incredible marketing tool for small business owners. Not only is email cost effective, but it allows you to reach thousands of people at once. If you’ve got a stale email list though, all that marketing won’t do anything. Here’s how to spot and fix a stale email list: 1. Lack of Response If you send…
Marketing personas is a problematic term for many people running small businesses and looking to grow. In a way, it conjures up images of deceptive marketing and implies that your customers are only as valuable as the cash in their pocket. The fact is that marketing personas are essential if you want to know what your…
The average consumer is flooded with email messages each day. From advertisements for home products, to department store sales, to notifications from social media sites like Facebook and Twitter, most people simply don’t have time to wade through all of it. Marketing copy is often the first thing that gets moved to the trash. If…
The relevance of social media isn’t lost on most small business owners these days. With the average American spending 37 minutes on social media sites each day, the importance has never been more obvious. The problem is that many people simply don’t know how to use it in terms of effective small business marketing. Keep…
Marketing to your existing customers and using marketing to expand is obviously important for any small business. Radius marketing, which targets people around a certain address, could be just what your company needs. Keep reading to learn more about this style of marketing and how it can help you retain your current customers and find…
Your customers keep your business afloat and your bottom line in the black. As a small business owner, they’re clearly your biggest asset and one you need to retain at all costs. Doing that isn’t always easy though. One of the main reasons a small business can lose customers, or never get enough of them…
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