When your clients are happy with their experiences with you, they often provide word-of-mouth endorsements for your business. This often includes referrals, which are suggestions made to friends and family that they, too, should use your products and services and should expect an equally fine client experience. Referral marketing is a powerful way to build your business quickly…
With the continued growth of online media, it might seem the appeal of direct mail marketing has waned. Sophisticated marketers know, however, that a physical sales letter in a mailbox still has power to convince prospects to buy.
Social media comprises a major component of the communications used to establish and maintain your company’s overall reputation and presence. CEOs and social media are a logical combination for companies that want to forge meaningful connections with customers while sustaining an edge over competitors.
Your business cards easily communicate your company’s basic information, but because they’re so common, they can easily be lost, ignored or forgotten. Here are seven ways to make your business card more interesting and more effective as a marketing tool.
Email provides a quick and convenient way for companies to reach both potential and existing customers. To improve the open rates and click-throughs for your marketing emails, try the following techniques.
Halo Programs will celebrate its 40th anniversary with an open house at the company’s new Walled Lake headquarters.
Marketing is critically important to any successful business, and a clear, concise and appealing marketing message is fundamental to promoting your products and services.
Current social media outlets provide powerful tools for promoting your company and building a strong online presence. Unfortunately, social media can be equally powerful in the hands of those who want to damage your online reputation.
Whatever the size and aspirations of your company, you will have a target market that will receive the bulk of your marketing and promotional campaigns. Even larger companies serve one or more niche markets, or narrowly defined segments of the buying public who are more likely to be interested in specific products and services.
A customer who makes repeat purchases and sticks with your products and services has much more long-term value than a customer who purchases once and never returns.
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