The mobile market is increasingly expanding, especially among the coveted Millennial generation. QR codes help to bridge the gap for many businesses, increasing the level of communication with mobile users looking for more information and those who are ready to make a purchase.
Loyalty programs have been around for the last century or so, but they’ve gained in popularity over the last few decades, as an increasing number of businesses have put more energy into strengthening their footholds in various market segments.
The best loyalty marketing program examples should meet these six goals if you’re looking to grow your business: Help to increase the number of new customers through referrals from satisfied customers. Stimulate more spending by existing customers. Increase customer retention. Improve brand equity. Generate exclusive leads for your specific products and services. Help measure customer satisfaction and…
Every business can benefit from database marketing. If you use database marketing as a strong foundation for your business growth, you can expect to maximize your investment in marketing activities, such as customer retention and lead generation.
What is the No. 1 secret to creating successful customer loyalty programs? It’s not a new concept; the best way to ensure loyalty is to develop a program based on consistent communication with customers. The best program is entirely customized and personalized.
If your existing customer satisfaction surveys don’t take customer loyalty into account, you’re likely missing a valuable component. You see, a survey should measure more than just satisfaction. It should also gauge the loyalty of your existing customers.
It’s not enough to be content with the way things are and expect customer loyalty to grow simply from getting a new sale. You can increase growth from customers who buy from you by implementing an energetic customer loyalty program that proactively generates leads and turns one-time customers into valuable repeat customers over time.
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