Marketing surveys now allow businesses to fine tune their approach to developing a targeted marketing strategy. Gone are the days where best “guesstimates” of customer needs and desires determined best practices.
Without an effective cross selling campaign, you could be losing valuable sales potential to your competitors. If customers who purchase one product or service from you are not aware of your other products and services, you could be greatly limiting not only the ROI on your marketing efforts, but customer loyalty, too.
Brand performance – two words that can make even the strongest businesses quake. Why? With the shift toward more web-based businesses and combined web-and-mortar businesses, brand performance has taken on new value.
Customer satisfaction surveys are an effective tool businesses can use to gauge success. A well-developed survey with a long-term strategy can provide valuable insight as to why customers selected your company, and how your business can strategize change to boost marketing ROI. To be successful, however, a customer satisfaction survey should follow five guidelines:
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