Acquiring and keeping customers is the core necessity for your business. When looking for ways to improve your client retention program, you can benefit from applying a well-tested and proven metaphor to guide your actions: the sales funnel.
In every customer interaction, there exists useful information for improving customer service and increasing your sales and profits. Keeping track of this information and using it to your greatest benefit requires a customer database and a well-defined strategy for customer database marketing.
The information contained in your customer database is a rich and reliable source of insight into your customers’ needs, interests and buying habits.
Timing is an essential part of serving customers effectively and expanding your business.
The modern marketing world often seems to depend on speed. However, in some cases, a slower and more deliberate marketing campaign can produce better results. Drip marketing is an approach to awareness building, sales and marketing that relies on effective messages delivered over an extended period of time.
Does your most promising customer base live within a 20-minute drive from you? Are these the folks who are most likely to become your frequent buyers and loyal fans? If so, it makes sense to establish a neighborhood marketing plan that lets you concentrate some resources on this market.
Online marketing is no different from other marketing in that it requires a call to action that encourages the customer to take the next step, whether that is contacting your company or making a purchase. Optimizing your conversion rate can be accomplished by recognizing the four main buying stages your site visitors may occupy, and then…
Somewhere out there is a group of people who’d happily buy from you and even refer more business to you … if only they remembered you exist. Those people are your satisfied past customers.
You will find no shortage of marketing tools as you create and execute campaigns. However, not every tool is necessarily a good one, or the right one for your needs.
Repeat customer marketing is an essential component of any good marketing strategy. After all, you have already convinced the customer to make at least one purchase. If you provide a good product or service, convincing them to make future purchases will take much less effort than converting a customer that isn’t already familiar with your…
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