With all the attention that’s paid to online marketing in today’s business environment, it’s easy to lose track of a reliable, tested and effective way to get customers’ attention: direct mail marketing. For many, direct marketing gets assigned to the category of “junk mail” that’s more likely to be thrown away unopened than read. If you’re…
Even though much of today’s marketing efforts are focused online, the old tried-and-true method of direct mail marketing still works to produce leads and conversions. Here are five effective techniques for creating stronger content that will capture attention and convince readers to take the next step in the marketing process. Where could you improve your direct…
Today’s technology gives the modern marketer the option to take their most effective sales and marketing messages into different media. This type of cross media marketing lets you start a campaign in electronic or print media, for example, then after a suitable time for response has passed, move the campaign into the opposite media.
Companies in all industries will be more successful if they combine new marketing approaches with well-established marketing basics. Here are six of those marketing basics that you can start applying today.
Halo Programs will celebrate its 40th anniversary with an open house at the company’s new Walled Lake headquarters.
Social media, email and websites have firmly taken their place in the marketing mix alongside traditional print, radio and television advertising.
Your business grows according to how well you nurture and develop your prospects. As you plan for lead development, you have access to two powerful techniques: drip marketing and closed loop marketing.
The search for new clients shouldn’t be your only business goal. Here are eight past customer reactivation techniques that will bring former customers back and make them ready to buy from you again.
Marketing through email, social media and other electronic venues is highly effective in today’s business environment. However, the physical presence of a direct mail marketing piece in a potential customer’s mailbox still works to spark interest, generate leads and convince customers to buy on the spot.
For every business, a steady source of leads is vital to the ongoing success of the enterprise. Good leads should not be considered a one-and-done source of sales. Effective lead management and follow-up will ensure both a steady source of new leads and repeat sales with high levels of satisfaction from your existing customers.
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