Direct Mail Marketing: 3 Keys to Getting it Opened Time After Time

Direct Mail Marketing: 3 Keys to Getting it Opened Time After Time

With all the attention that’s paid to online marketing in today’s business environment, it’s easy to lose track of a reliable, tested and effective way to get customers’ attention: direct mail marketing. For many, direct marketing gets assigned to the category of “junk mail” that’s more likely to be thrown away unopened than read. If you’re…

5 Tips for Creating Effective Direct Mail Marketing Content

5 Tips for Creating Effective Direct Mail Marketing Content

Even though much of today’s marketing efforts are focused online, the old tried-and-true method of direct mail marketing still works to produce leads and conversions. Here are five effective techniques for creating stronger content that will capture attention and convince readers to take the next step in the marketing process. Where could you improve your direct…

Creating a Cross Media Marketing Campaign to Boost Your Sales Potential
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Creating a Cross Media Marketing Campaign to Boost Your Sales Potential

Today’s technology gives the modern marketer the option to take their most effective sales and marketing messages into different media. This type of cross media marketing lets you start a campaign in electronic or print media, for example, then after a suitable time for response has passed, move the campaign into the opposite media.

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