Halo Programs Celebrates 40 Years with an Open House on October 24, 2013
Halo Programs will celebrate its 40th anniversary with an open house at the company’s new Walled Lake headquarters.
email marketing
What Is One-To-One Cross Media Marketing?
Social media, email and websites have firmly taken their place in the marketing mix alongside traditional print, radio and television advertising.
Email Marketing Basics: Best Practices for Kick-Starting Your Campaign
An email marketing campaign is an efficient and economical way to get your message out to many people at the least cost possible.
Tips for Effective Lead Management and Follow-up
For every business, a steady source of leads is vital to the ongoing success of the enterprise. Good leads should not be considered a one-and-done source of sales. Effective lead management and follow-up will ensure both a steady source of new leads and repeat sales with high levels of satisfaction from your existing customers.
Inbound Marketing and How It Differs From the More Traditional Outbound Techniques
As the World Wide Web has evolved and advanced, so have the techniques used to attract, convert and serve customers. Traditional outbound marketing techniques that once worked well have given way to newer inbound marketing processes that are more creative and more likely to appeal directly to a company’s target market.
Building Brand Loyalty in 5 Steps
Building brand loyalty isn’t so much about massive effort as it is about leveraging what you have. It starts with a deep understanding of your customers’ needs and outstanding products or services that meet those needs.
Strategies For Client Retention To Include In Your 2013 Marketing Plan
Before you finalize your 2013 marketing plan, take one more look through. Chances are you’ve left out at least one potentially profitable client retention strategy.
Customers Expect Multichannel Marketing Communications
Whether or not you agree with the “marketing rule of seven,” it’s undeniable that the more times people in your target market hear about your company, the more likely they are to become customers.
Are Your Corporate Marketing Programs Personalized Enough?
While the statement that corporations are people has entered popular culture, there is some truth to it. Not in the political or economic sense, but in the practical sense. Your company is only as good as the people behind it, and that includes both customers and employees. Using this knowledge when developing your corporate marketing program…
Systematic Marketing: Just Follow The Steps To Growth
A systematic marketing program clears the way for a business to grow. With a strategic plan for communicating, you can boost customer retention and turn those you worked so hard to get into a group of loyal repeat customers.
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