Introduction In the competitive landscape of mortgage marketing, effective communication with clients and prospects is crucial. MortgageHalo sets itself apart as the best mortgage CRM tool, delivering over double the open rates of its competitors. This remarkable performance highlights the importance of choosing the right CRM for mortgage brokers, companies, and professionals who want to…
A lot of contractors are still stuck in the age of not collecting customer email addresses. Email marketing is a cost effective way to reach your customers. In 2017, email should definitely be a part of your contractor marketing strategy. Here are a few ways to help your business make the most of email. 1….
Everybody from small businesses to major corporations use email to reach out to existing customers and potential customers. The problem is that the average consumer is so flooded with marketing campaigns that they can’t see straight. Most consumers aren’t even using laptops or desktops anymore either, which makes email marketing a whole different ball game,…
Email marketing is an economical and effective way for companies to stay in touch with their customers, make announcements and promote their products and services. But what’s the best way to maximize this marketing strategy? Use the following tips to make your email marketing as effective as possible.
When your customers and prospects deal with your company, they want to engage with a human being, not with an impersonal corporate identity that seems distant or unapproachable. Email marketing should forge a human connection between you and the recipients, providing a pleasant experience that strengthens bonds and increases loyalty between your company and your…
As a technique for lead generation, email marketing is fast and effective. By using the following five steps to develop your strategic email marketing program, you’ll be able to get your message in front of the customers who are most likely to respond to your value proposition.
Marketing through social media is important to a comprehensive marketing strategy, but a recent industry survey shows that email marketing remains a powerful technique for getting your sales messages, offers and promotions in front of the people most likely to respond to them. In an iConsumer survey conducted by the international management consulting firm McKinsey &…
As companies grow and acquire customers, it gets more difficult to manually manage that expanding pool of customer data. If your operations are exhibiting any of the following signs, it may be time to establish a marketing automation program for your company.
Email marketing remains a powerful, practical, and economical way of distributing your marketing messages to a wide audience. As you refine your email marketing processes, keep in mind the following seven areas that can help ensure your emails get opened and read.
Email provides a quick and convenient way for companies to reach both potential and existing customers. To improve the open rates and click-throughs for your marketing emails, try the following techniques.
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