A systematic marketing program clears the way for a business to grow. With a strategic plan for communicating, you can boost customer retention and turn those you worked so hard to get into a group of loyal repeat customers.
Put past-client marketing into your strategy with an email and print marketing campaign. Supplementing your printed communications with email is a low-cost way to reactivate or re-market to people who have done business with you in the past but, for what could be a variety of reasons, are no longer active customers.
Referral marketing plans can be especially powerful in the context of growing your business. Repeat customers who appreciate your service or products can be some of your best resources for obtaining quality leads. Here’s a quick how-to guide for building a referral marketing plan that gets results.
Drip marketing is an extremely effective marketing technique that can help you generate quality leads and convert them into customers, but it can also be very time consuming.
Brand loyalty can be a funny thing. Often, consumers develop an affinity for and loyalty to a brand without being able to describe why. But marketing gurus know why, and you can put proven methods for creating brand loyalty to work for you.
Cross-selling is an effective way to boost your business’ revenue — without coming across as pushy or demanding and potentially offending customers. Those tactics are likely to get your marketing materials sent to the literal and virtual trash anyway.
Disparity or disconnect between sales people marketing and your marketing department, regardless of the size of the teams, can significantly decrease the effectiveness of your marketing program — and its ROI.
When marketing consistency combines with great products and services, you’ve got a recipe for success.
The strength of your business’ customer follow-up processes is key to its overall success. No matter what type of customer you’re engaging with, be it a new customer, an existing one or a potential lead, customer follow-up can make or break a relationship — and a sale.
Are your branded marketing programs helping or hurting your business? In today’s competitive, global market, businesses either thrive or dive based on the effectiveness of their brand. If your business hasn’t taken the time to develop an effective brand message, your branded marketing programs are likely to flounder.
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