Although some U.S. companies are seeing an uptick in the economy, others have yet to see a significant change in what’s been a sluggish business environment. If your business is still waiting for the upturn, consider getting creative with your marketing budget and looking for turnkey marketing solutions that work — in good times, as well…
If your business is looking for a way to drive growth, brand consistency programs are the way to go.
In simple terms, company branded marketing programs are really just self-promotion in action. The secret is to extend what your business does well with the ideal — and real — benefits it offers to customers.
If your method of generating past customer leads is more lackluster than high performance, why not seek out a tried-and-true customizable program that is designed to reconnect you with your inactive customer base and give your sales team something to get excited about?
Need business cross-sell tactics that work? While it’s clear that successful businesses must cross sell, knowing how to put an effective program in place isn’t always easy.
Cross-selling marketing programs can capitalize on the potential value from your customer base and help to drive your return on investment.
While social media are the new hot commodity, particularly in terms of relationship marketing programs, successful businesses know that tried and true methods cannot and should not be sacrificed to fly-by-night up-and-comers. But you shouldn’t ignore the success that social media tools afford, as they can greatly enhance relationship marketing programs that have been traditionally effective.
Theory informs practice. But when you’re putting marketing theory into practice, it’s helpful to see program examples that drive conversions. After all, that’s the goal of any effective marketing program.
What kind of results does your systematic marketing campaign offer? Is it a GPS system gone bad? Ideally, your business marketing goals should drive success. Like the best technology behind a GPS-guided vehicle, your business plan should map out your plan for success.
No matter the size of your sales and marketing team, whether it’s a two-man show or a large group of highly successful employees, a corporate marketing program must be employed team-wide.
End of content
End of content
