Your business needs leads — individuals with an interest in products and services like yours and who could become your customers — to grow, survive and thrive. As you develop your 2013 marketing strategy, keep in mind the following five methods for generating better leads.
What’s your best source of new business leads? Your existing clients. Client follow-up programs are a must-have if your goal is to maximize customer retention while also generating quality leads.
Referral marketing plans can be especially powerful in the context of growing your business. Repeat customers who appreciate your service or products can be some of your best resources for obtaining quality leads. Here’s a quick how-to guide for building a referral marketing plan that gets results.
It’s well known across multiple industries that new customer lead generation should be part of any effective marketing plan.
The strength of your business’ customer follow-up processes is key to its overall success. No matter what type of customer you’re engaging with, be it a new customer, an existing one or a potential lead, customer follow-up can make or break a relationship — and a sale.
A systematic approach to continuous, assured revenue involves developing a client retention program. By prioritizing communication with your existing customer base, you can be assured that you reap the benefits of having a strong base of loyal, committed customers.
Systematic customer relationship management can make all the difference in marketing return on investment.
It’s no secret that long-term customers can have a significant impact on a business’ success — but only with effective follow-up programs in place.
Implementing a referral program can optimize your business’ sales cycles, producing qualified prospects that will maximize your sales funnel. Leading to a better ROI than cold calling or generating brand-new leads from scratch, referral programs can drive your marketing efforts further. 5 referral programs benefits include:
Your business most likely has existing customers who are satisfied with your products and services, so why not take advantage of the opportunity to extend your customer base with an effective, formalized referral program? Sometimes called “word of mouth” marketing, developing a referral program within your overall marketing strategy can optimize something that probably already…
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