Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Halo Programs Offers Home Performance Industry Customized Marketing Solutions
For businesses in the home performance industry, marketing must be customized to meet the unique demands of the heating, cooling and ventilation customers and the industry itself.
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A 3-Step Process For Maximizing Database Marketing
Every business can benefit from database marketing. If you use database marketing as a strong foundation for your business growth, you can expect to maximize your investment in marketing activities, such as customer retention and lead generation.
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How To Design A Cross-Selling Marketing Campaign: 3 Tips To Get Started
Cross-selling marketing programs can capitalize on the potential value from your customer base and help to drive your return on investment.
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5 Steps To A Better Systematic Lead Generation Campaign
The idea of lead generation can leave even the most successful businesses wondering what really works. But proven methods of generating leads often share similar traits, which can make developing a systematic lead generation plan easier than you might think.
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Marketing Program Examples That Drive Conversions
Theory informs practice. But when you’re putting marketing theory into practice, it’s helpful to see program examples that drive conversions. After all, that’s the goal of any effective marketing program.
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Does Your Systematic Marketing Campaign Overcome These 3 Barriers?
What kind of results does your systematic marketing campaign offer? Is it a GPS system gone bad? Ideally, your business marketing goals should drive success. Like the best technology behind a GPS-guided vehicle, your business plan should map out your plan for success.
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New Customer Leads: How To Develop A Foundation For Quality And Quantity
Quality over quantity or vice versa? Your answer to this question will reveal your business’ new customer lead generation goals. The truth is, neither one should take precedence. But there may be times when your business should focus more on one than the other.
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Sales Agent Marketing Tools That Unify Your Strategic Goals
Do you need a better marketing strategy — one that will unify your entire team to meet your business goals? Your sales agents are the primary representatives of your business, those whom prospective customers see first. Why not give them the tools they need to generate leads and increase customer retention with a proven program?
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The Secret Ingredient To Effective Customer Loyalty Programs
What is the No. 1 secret to creating successful customer loyalty programs? It’s not a new concept; the best way to ensure loyalty is to develop a program based on consistent communication with customers. The best program is entirely customized and personalized.
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Corporate Marketing: How To Optimize Customer Retention
No matter the size of your sales and marketing team, whether it’s a two-man show or a large group of highly successful employees, a corporate marketing program must be employed team-wide.