Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!

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Independent Contractor Marketing: 3 Must-Have Tools To Drive Sales
Thinking about ramping up your independent contractor marketing efforts?
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New Customer Marketing: Find Out Why You Should Prospect Close To Home
Marketing programs that focus on finding consumers who fit your target demographic can help drive new customers to your business and make your investment in new-customer marketing pay off.
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How To Use QR Codes To Grow Your Business
The mobile market is increasingly expanding, especially among the coveted Millennial generation. QR codes help to bridge the gap for many businesses, increasing the level of communication with mobile users looking for more information and those who are ready to make a purchase.
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4 Rules For Creating An Effective Cross-Selling Program
One of the most efficient and cost-effective ways to boost sales is implementing a cross-selling program that targets your existing customers. And experts agree: Increasing sales from existing customers generally costs less than soliciting sales from new customers.
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How To Boost Past Customer Reactivation Success
Most businesses know that holding on to past customers is a priority. Knowing how to effectively implement a marketing program for past customer reactivation — and using it — will get you the results your business needs.
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Turnkey Marketing Solutions: How To Make It Work In A Sluggish Economy
Although some U.S. companies are seeing an uptick in the economy, others have yet to see a significant change in what’s been a sluggish business environment. If your business is still waiting for the upturn, consider getting creative with your marketing budget and looking for turnkey marketing solutions that work — in good times, as well…
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Brand Consistency Programs: How To Develop An Effective Strategy
If your business is looking for a way to drive growth, brand consistency programs are the way to go.
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How To Automate A Customer Retention Program
Automating your customer retention program can drive its success. With minimal action required by you and your staff, you can sit back and let your program work for you — 24 hours a day, seven days a week and 365 days a year.
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Company Branded Marketing Programs 101
In simple terms, company branded marketing programs are really just self-promotion in action. The secret is to extend what your business does well with the ideal — and real — benefits it offers to customers.
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A Solid Client Follow-Up System Should Include These 2 Steps
An effective client follow-up system is a two-step process: First, it should be set up for multiple years of company branded marketing communications on varying media; second, it should allow you to measure responses and track success.