Every business needs new customers, but finding them isn’t easy. After all, most customers that would be interested in your services won’t come knocking your door down with their money in hand. That’s where a prospect list comes in handy. At its simplest, a prospect list is a group of contacts you should call to…
Real estate agents must spend some time marketing everyday. Many top salespeople advise new agents: “If you are not selling, you are marketing.” While the real estate industry is among the first to adopt new technology, some of the most effective marketing techniques are time tested methods that have been around for many years. One…
Studies have shown time and again that repeat customers generate more revenue and profits for your business than merely finding new customers will. Retaining these customers over time is crucial for maximizing profits for your contracting business. Therefore, one thing you may want to determine is how HVAC contractors use print mail to get these customers to come…
Being a member of a co-op or working with certain manufacturers usually comes with many benefits. From cost savings to increased exposure, every member of the co-op should feel that they’re part of something bigger that makes each participating business a little better. Marketing is an essential ingredient in this mix, so here are some…
The majority of your clients are probably extremely pleased with the service you’ve provided them. That’s good news, because it means they’ll likely recommend you to others and use your services again themselves. Client loyalty is one of your most valuable marketing assets, but you need to stay on a client’s radar if you want…
You’ve got your marketing program set and you’re sending out regular communications, but you’re not getting the response you expected. Your program may need help. Look over these ideas for making your mortgage marketing communications more effective. 1.) Target your marketing. Some marketing programs send mass mailings indiscriminately. To make every dollar count, create targeted mailings…
Direct mail is a great way to target a neighborhood or area. It lets your “farm” or target audience know more about your business, and it helps you stand out against your competition. When it comes to sending out real estate mailers, there are a few key things you need to add to get your audience’s attention….
Mortgage professionals occupy a unique position in the financial world. The home is the largest purchase most consumers will ever make; very few homebuyers have the funds available to purchase a home outright. As a mortgage professional, you are an essential part of making the dream of home ownership into reality. Underwriting mortgages can be profitable, but…
With more marketing channels available today than ever before, automating corporate marketing is the best way to streamline marketing and ensure you maintain a consistent message and image across all the channels. Ideally, it will increase internal efficiency and keep your customers coming back. Online and offline Many larger companies today are hiring marketing employees…
Events are a huge part of getting new customers to work with your company for many small businesses. That’s true of all sorts of companies, from art galleries to car dealerships to service-based businesses like landscape designers and insurance agencies. Knowing how to design and create an invitation mailing successfully can be tricky, however. In…
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