Successful companies realize their engagement with customers doesn’t end after a purchase of products or services. A client follow-up program offers you the chance to deepen your relationship with customers while also increasing the chance that they’ll return to you again.
A good business/customer relationship means you’ve competently provided what they want or need. They are pleased with the transaction and are likely to come back for your products and services again. Here are some useful ways to create stronger ties with your customers and ensure both you and they get the maximum benefit from your interaction.
At Halo Programs, we keep our fingers on the pulse of marketing in several industries. When it comes to real estate, we’ve discovered some intriguing statistics about client retention. Did you know that a 10 percent increase in your client retention rate yields a 30 percent rise in the value of your company?
Marketing automation is a business strategy that can give you a significant edge in the acquisition, nurturing and conversion of new customers. Evidence continues to mount that a well-run and intelligently deployed system of marketing automation can produce substantial improvements in sales efficiency, lead generation, customer retention and conversion.
It takes time and resources to nurture a prospect from qualified lead to paying customer. The return on investment you’ve made in acquiring customers can be compounded significantly by pursuing repeat business from existing clients. Here are some effective ways to keep your name in your clients’ awareness so that they’re likely to turn to you…
Finding new leads and cultivating them into customers is a necessary process, but it shouldn’t be the only method you use to keep the revenue flowing. Your past customers are also a rich source of potential sales, one that will take less commitment of resources and effort to reacquire. By reaching out to past clients, you’ll be…
Acquiring new customers is likely to be a common goal for companies and marketers in 2014. It’s certainly true that a steady influx of clients is important to sustaining a business. However, any company can gain new customers, generate more sales, and improve profits by focusing on existing customers with well-crafted customer retention programs. Why Focus on…
By better serving the clients you already have, you’ll improve your own bottom line while also increasing client satisfaction and retention. Here are some ways to use well-timed upsells and other creative techniques to please and retain clients.
Serving your customers and keeping them satisfied is vital to the continued existence of your business. Yet maintaining happy customers and anticipating what they want seems as difficult as ever. Customer satisfaction doesn’t require magic or the ability to predict the future; it simply requires the ability to see your business and the benefits of your offerings…
When consumers buy an item, it’s common for the buyer to justify the purchase through logic, good reasons or practical concerns. In the majority of cases, however, this justification is a smokescreen. The actual purchase was motivated by an emotional reaction, whether to the company, the marketing message, the salesperson or the product itself. A company…
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