Whether or not you agree with the “marketing rule of seven,” it’s undeniable that the more times people in your target market hear about your company, the more likely they are to become customers.
Somewhere out there is a group of people who’d happily buy from you and even refer more business to you … if only they remembered you exist. Those people are your satisfied past customers.
Repeat customer marketing is an essential component of any good marketing strategy. After all, you have already convinced the customer to make at least one purchase. If you provide a good product or service, convincing them to make future purchases will take much less effort than converting a customer that isn’t already familiar with your…
A systematic marketing program clears the way for a business to grow. With a strategic plan for communicating, you can boost customer retention and turn those you worked so hard to get into a group of loyal repeat customers.
Customers are fickle, quick to abandon a business for another deal. However, businesses can generally only succeed if they have a stable of indicators in place to ensure customer loyalty.
Brand loyalty can be a funny thing. Often, consumers develop an affinity for and loyalty to a brand without being able to describe why. But marketing gurus know why, and you can put proven methods for creating brand loyalty to work for you.
Cross-selling is an effective way to boost your business’ revenue — without coming across as pushy or demanding and potentially offending customers. Those tactics are likely to get your marketing materials sent to the literal and virtual trash anyway.
The strength of your business’ customer follow-up processes is key to its overall success. No matter what type of customer you’re engaging with, be it a new customer, an existing one or a potential lead, customer follow-up can make or break a relationship — and a sale.
A systematic approach to continuous, assured revenue involves developing a client retention program. By prioritizing communication with your existing customer base, you can be assured that you reap the benefits of having a strong base of loyal, committed customers.
A customer tracking system is the next best thing to sliced bread. Why? It can help you tap into a wealth of sales-revenue potential in your inactive client base, not to mention helping you target the right customers — new leads, existing, active customers, and more — with the right kind of marketing materials.
End of content
End of content
