Customer Relationship Management System: 5 Must-Have Features
Systematic customer relationship management can make all the difference in marketing return on investment.
Customer Retention
Follow-Up Programs Help You Connect With Customers
It’s no secret that long-term customers can have a significant impact on a business’ success — but only with effective follow-up programs in place.
Independent Contractor Marketing: 3 Must-Have Tools To Drive Sales
Thinking about ramping up your independent contractor marketing efforts?
4 Rules For Creating An Effective Cross-Selling Program
One of the most efficient and cost-effective ways to boost sales is implementing a cross-selling program that targets your existing customers. And experts agree: Increasing sales from existing customers generally costs less than soliciting sales from new customers.
How To Boost Past Customer Reactivation Success
Most businesses know that holding on to past customers is a priority. Knowing how to effectively implement a marketing program for past customer reactivation — and using it — will get you the results your business needs.
How To Automate A Customer Retention Program
Automating your customer retention program can drive its success. With minimal action required by you and your staff, you can sit back and let your program work for you — 24 hours a day, seven days a week and 365 days a year.
A Solid Client Follow-Up System Should Include These 2 Steps
An effective client follow-up system is a two-step process: First, it should be set up for multiple years of company branded marketing communications on varying media; second, it should allow you to measure responses and track success.
Loyalty Marketing Program Examples: Learn What Works
The best loyalty marketing program examples should meet these six goals if you’re looking to grow your business: Help to increase the number of new customers through referrals from satisfied customers. Stimulate more spending by existing customers. Increase customer retention. Improve brand equity. Generate exclusive leads for your specific products and services. Help measure customer satisfaction and…
A 3-Step Process For Maximizing Database Marketing
Every business can benefit from database marketing. If you use database marketing as a strong foundation for your business growth, you can expect to maximize your investment in marketing activities, such as customer retention and lead generation.
How To Design A Cross-Selling Marketing Campaign: 3 Tips To Get Started
Cross-selling marketing programs can capitalize on the potential value from your customer base and help to drive your return on investment.
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