For today’s social media-savvy professionals, LinkedIn provides an effective online platform for networking, job searching, and staying in touch with colleagues. For marketers, LinkedIn also offers a bounty of leads and potential customers who may respond to their products and services. Here are some techniques for effective LinkedIn lead generation in only 20 minutes a…
Email marketing is an economical and effective way for companies to stay in touch with their customers, make announcements and promote their products and services. But what’s the best way to maximize this marketing strategy? Use the following tips to make your email marketing as effective as possible.
Your current base of loyal repeat customers will provide a significant portion of your company’s income, but they could also be an important source of new customers. An effective customer referral program will allow you to expand your business with new customers while also improving relationships with existing clients. Here are five ways to make…
A steady stream of new customers is vital to your business, but don’t lose track of the customers you already have in the search for new ones. A loyal and satisfied base of repeat customers will ultimately be more valuable than even a large number of one-and-gone buyers. Here are some effective ways to build…
Even the most brilliant marketing campaign won’t succeed unless you know who you’re targeting with the material. The following suggestions can help you find your target audience so you can better focus your marketing and receive the best return on your investment.
The data your website provides about site visitors can help you determine what’s working and what isn’t with your marketing efforts. Google Analytics provides an exceptionally useful tool for site assessment. Here are a few Google Analytics tips to look at to give you the best indication of how your website is performing.
It can be safely said that most people enjoy winning. Combine this with a sweepstakes, giveaway or contest, and you have a powerful method for promoting your business while creating happy experiences.
Unlike other social media platforms, such as Facebook, Twitter works in a small space of 140 characters at a time. This concise style of microblogging means that Twitter requires some specialized attention in order to master effective techniques. Here are some suggestions on how to use Twitter to your best advantage as a marketing tool.
Much of the social media world is dominated by Facebook and Twitter, but savvy business owners know to look beyond these two for other effective social media platforms. Pinterest is a powerful social media outlet that allows users to promote their interests visually with images, photographs, drawings, infographics, and the like. Here are some ways…
As one of the primary photo and video sites, Instagram attracts millions of visitors who post upward of 70 million photos a day. As a business owner, you can use Instagram to help market your products and services, engage with your customers, and establish your brand online. Here are some effective ways of using Instagram…
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