Corporate Marketing: How To Optimize Customer Retention
No matter the size of your sales and marketing team, whether it’s a two-man show or a large group of highly successful employees, a corporate marketing program must be employed team-wide.
brand awareness
The Importance Of Company Branding: Is Your Business Missing The Mark?
The importance of company branding in today’s competitive market cannot be underestimated. If your company doesn’t prioritize brand, you’re likely deflating the potential return on everything you do to market your business.
How To Develop A Customized Customer Satisfaction Survey In 3 Easy Steps
If your existing customer satisfaction surveys don’t take customer loyalty into account, you’re likely missing a valuable component. You see, a survey should measure more than just satisfaction. It should also gauge the loyalty of your existing customers.
Does Your Customer Loyalty Program Fit These 3 Benchmarks?
It’s not enough to be content with the way things are and expect customer loyalty to grow simply from getting a new sale. You can increase growth from customers who buy from you by implementing an energetic customer loyalty program that proactively generates leads and turns one-time customers into valuable repeat customers over time.
3 Key Benefits Of Customer Prospecting
A comprehensive marketing program should include customer prospecting. By segmenting your market niche and directing touch points toward customers in the same demographics as your existing markets, you can boost your sales team’s overall success, and drive your business’ growth.
Custom Marketing Programs Drive Brand Awareness
Every business knows that brand awareness is important — invaluable in fact — to success. However, not every business knows how to implement an effective brand awareness strategy.
Customer Tracking — Does Your Database Tell You When Your Customer Is Back In The Market?
In business, no industry is exempt from the benefits of customer tracking. That’s because your existing customer base is your best asset. But no matter what marketing campaign you implement, if you don’t optimize customer tracking, you’ll likely compromise its full potential.
Use Database Marketing To Reach Out To Past Customers
Have you ever sat down and given your business’ database marketing approach a good once-over? If the results left you a bit concerned, it might be time to re-evaluate your database marketing plan.
Looking For A Specific Audience? Targeted Marketing Programs Are The Way To Go
A targeted marketing program could be the key factor that helps you turn your business into an industry leader while attracting the right customers. Targeted marketing programs are just what they sound like, offering ways to “segment” consumers according to various data and create customized marketing materials to appeal to specific groups.
Customer Satisfaction Surveys — A True Measure Of Brand Performance
Brand performance – two words that can make even the strongest businesses quake. Why? With the shift toward more web-based businesses and combined web-and-mortar businesses, brand performance has taken on new value.
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