Your client database is one of your most powerful tools for sustaining relationships with your existing customers and at the same time expanding your business with repeat sales. Here are six effective ways to keep your client database current, accurate and ready to work for you.
If you’re like most business owners, you have one major asset you’re not using fully: your customer database. Third-party customer database programs can give you an easy way to tap that gold mine you’re already sitting on. You’ll have an easy, effective way to keep your customers loyal and bring in fresh leads.
When you’re growing a business, especially when you’re on a limited budget, keeping customers is more than half the battle. In fact, studies suggest keeping an existing customer costs around seven to 10 times less than winning over a new one. These practical strategies will help you build a loyal customer base on any budget.
Does your most promising customer base live within a 20-minute drive from you? Are these the folks who are most likely to become your frequent buyers and loyal fans? If so, it makes sense to establish a neighborhood marketing plan that lets you concentrate some resources on this market.
Growth doesn’t require constant hassle, but it does take clarity. Clarity is what makes a finely tuned customer retention system one of the most powerful weapons in your marketing arsenal. To be truly effective, though, that system must be based on focused, high-impact tactics tailored to your customer base.
A consistent strategy for generating leads is necessary to the continued success of any business. The pursuit of leads, however, must be tempered with the historical realities of your market.
Somewhere out there is a group of people who’d happily buy from you and even refer more business to you … if only they remembered you exist. Those people are your satisfied past customers.
Companies are a lot like people: each one has its own personality. How your company’s personality — your brand — is expressed can make or break your business, and your marketing plays a vital role in that expression.
Repeat customer marketing is an essential component of any good marketing strategy. After all, you have already convinced the customer to make at least one purchase. If you provide a good product or service, convincing them to make future purchases will take much less effort than converting a customer that isn’t already familiar with your…
A systematic marketing program clears the way for a business to grow. With a strategic plan for communicating, you can boost customer retention and turn those you worked so hard to get into a group of loyal repeat customers.
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