Strategies For Client Retention To Include In Your 2013 Marketing Plan
Before you finalize your 2013 marketing plan, take one more look through. Chances are you’ve left out at least one potentially profitable client retention strategy.
Before you finalize your 2013 marketing plan, take one more look through. Chances are you’ve left out at least one potentially profitable client retention strategy.
Repeat customer marketing is an essential component of any good marketing strategy. After all, you have already convinced the customer to make at least one purchase. If you provide a good product or service, convincing them to make future purchases will take much less effort than converting a customer that isn’t already familiar with your…
A systematic marketing program clears the way for a business to grow. With a strategic plan for communicating, you can boost customer retention and turn those you worked so hard to get into a group of loyal repeat customers.
Affordability and flexibility are often the cornerstone requirements of effective personalized marketing programs. Using email marketing offers both, while giving businesses a means to showcase their brand through a series of personalized, customized messages.
What’s your best source of new business leads? Your existing clients. Client follow-up programs are a must-have if your goal is to maximize customer retention while also generating quality leads.
Drip marketing is an extremely effective marketing technique that can help you generate quality leads and convert them into customers, but it can also be very time consuming.
Brand loyalty can be a funny thing. Often, consumers develop an affinity for and loyalty to a brand without being able to describe why. But marketing gurus know why, and you can put proven methods for creating brand loyalty to work for you.
Cross-selling is an effective way to boost your business’ revenue — without coming across as pushy or demanding and potentially offending customers. Those tactics are likely to get your marketing materials sent to the literal and virtual trash anyway.
The strength of your business’ customer follow-up processes is key to its overall success. No matter what type of customer you’re engaging with, be it a new customer, an existing one or a potential lead, customer follow-up can make or break a relationship — and a sale.
A systematic approach to continuous, assured revenue involves developing a client retention program. By prioritizing communication with your existing customer base, you can be assured that you reap the benefits of having a strong base of loyal, committed customers.
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