Year after year, email marketing has remained one of the most reliable ways to nurture profitable customer relationships. Like any other online marketing method, though, email marketing is rapidly evolving. To keep your competitive edge in 2013, you’ll want to stay on top of these six email marketing trends.
Before you finalize your 2013 marketing plan, take one more look through. Chances are you’ve left out at least one potentially profitable client retention strategy.
Whether or not you agree with the “marketing rule of seven,” it’s undeniable that the more times people in your target market hear about your company, the more likely they are to become customers.Â
Do you already have turnkey marketing tools designed to provide convenient, comprehensive solutions to marketing and maintaining connections with clients? Hopefully you realize they’re only as effective as their reach.
What’s your best source of new business leads? Your existing clients. Client follow-up programs are a must-have if your goal is to maximize customer retention while also generating quality leads.
Effective corporate branding is essential if you want to be the first business that comes to mind when a customer needs your products or services. However, there are a few common mistakes that businesses make, especially when it comes to marketing online and through digital media.
Put past-client marketing into your strategy with an email and print marketing campaign. Supplementing your printed communications with email is a low-cost way to reactivate or re-market to people who have done business with you in the past but, for what could be a variety of reasons, are no longer active customers.Â
Sales prospecting, done right, can really boost your business’ bottom line.
Loyalty programs have been around for the last century or so, but they’ve gained in popularity over the last few decades, as an increasing number of businesses have put more energy into strengthening their footholds in various market segments.
While social media are the new hot commodity, particularly in terms of relationship marketing programs, successful businesses know that tried and true methods cannot and should not be sacrificed to fly-by-night up-and-comers. But you shouldn’t ignore the success that social media tools afford, as they can greatly enhance relationship marketing programs that have been traditionally effective.
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