Anatomy of an Email Newsletter
Small business marketing requires effort, creative thinking and an understanding of tried-and-true marketing techniques that really work. To be successful when you’re trying to build a company or resources are limited, you’ll need to get clever with your marketing.
Creating an email newsletter can be an ideal way to stay in touch with customers and find new ones. If you’re not doing it the right way though, you could end up spending a lot of time on something that won’t convert to sales.
Keep reading to learn more about the anatomy of a well-crafted newsletter that will help your small business marketing efforts.
Spend More Time on Your Headline
Your headline can make or break your email newsletter. That’s because the average consumer is so flooded with promotional email that your headline may be all they read. If it doesn’t grab their attention, they’ll move your newsletter to the trash and move on to the next email.
Focus on crafting a headline that announces its purpose right away in as few words as possible.
Always Include Pictures or Graphics
Pictures and graphics will hold your reader’s attention much better than a big block of text. Properly placed pictures and infographics can also help you get your message across quickly where plain text doesn’t.
Always include these in the first third of your newsletter.
Ask for What You Want
Getting straight to the point is essential when it comes to an effective small business marketing strategy. If your customers aren’t sure of what they’re being offered or why they’re getting the email, you aren’t going to hear from them.
Make it clear what you want and what you’re offering early in your email message. Even if it’s just to pass on some information, that needs to be apparent to the recipient right away.
An email newsletter can work well for your business, but you need to send the right message. Use this guide to put together an effective email message to reach your existing and potential clients.