If you want your mortgage business to thrive amongst your competitors, you need to ensure your mortgage CRM has the best features to generate and nurture leads, take advantage of client referrals, and put a serious emphasis on client retention. CRM stands for Customer Relationship Management, and it’s a software you can utilize to help…
The good news for real estate owners, investors, and agents is that there’s no shortage of potential ways to market real estate. You know it takes time to position yourself in front of the right audience, but if your current real estate marketing efforts aren’t performing as well as you’d like, there are steps you…
Small business marketing is never easy. Whether you’re in a crowded marketplace trying to compete with the big boys, or you just want to continue growing so you don’t start shrinking, e-mail is likely at the fore of your thoughts. E-mail marketing can be effective, but many business users simply don’t get the responses that…
Web to print (Web2Print) allows companies to upload their own unique content, review templates, and approve the final print materials without needing to meet face-to-face with the printer. The innovation saves companies time and money on their marketing materials. It helps businesses trim unnecessary spending, get their marketing materials faster, and remain competitive. The following…
Did you know that when you increase client retention just 5%, your profitability can increase an average of 75%? There’s no greater incentive than that for focusing your mortgage marketing campaigns on getting repeat business from past clients. Here’s why: Repeat clients spend a whopping 300% more than new ones and are more likely to…
A lot of contractors are still stuck in the age of not collecting customer email addresses. Email marketing is a cost effective way to reach your customers. In 2017, email should definitely be a part of your contractor marketing strategy. Here are a few ways to help your business make the most of email. 1….
Real estate marketing flyers can be a cost-effective marketing tool for generating leads. Are yours producing the results you’re looking for, or falling short of expectations? There are simple changes and improvements you can make that will increase their value to your overall marketing goals. Real Estate Marketing Flyers That Deliver Try these often-overlooked tweaks…
Marketing to Millennials is very different from marketing to Gen X or Baby Boomers. They’re very savvy, they’re very good at ignoring traditional advertising, and their buying habits are extremely different from the generations before them. So if you’re working in mortgage marketing and wondering how to get Millennials to buy, here are a few…
Referrals are a powerful tool for real estate agents and how they get most of their business. To win those referrals, you need to be the first agent clients, prospects, and other people think of when they – or someone they know – needs your real estate expertise. Are you getting all the referrals you…
Case studies are a beneficial component of your enterprise marketing strategy in a variety of ways. They put a human face on the features and benefits of your product. Your potential clients and customers will relate to others who have benefited from the features you offer. Just reading about and seeing the path someone else…
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