Personalizing the Customer Journey with Marketing Automation in the Mortgage Industry
| | | | |

Personalizing the Customer Journey with Marketing Automation in the Mortgage Industry

ByHalo Programs

Building strong relationships with potential and existing customers is the cornerstone of success in the mortgage industry. Unlike many other sectors, where business exchanges might be more transactional and brief, the mortgage industry relies heavily on long-term relationships and trust. This industry’s backbone is its ability to interact with customers, create positive experiences, and nurture…

How to Maximize ROI with Marketing Automation for the Mortgage Industry
| | |

How to Maximize ROI with Marketing Automation for the Mortgage Industry

ByHalo Programs

In today’s competitive mortgage industry, maximizing ROI (Return on Investment) is crucial for sustaining growth and staying ahead of the competition. The mortgage market is ever-changing, with fluctuations in interest rates, housing demand, and regulations. This dynamic environment necessitates a focus on ROI to ensure that marketing strategies and resources are being used effectively. Marketing…

Creating a Goal-Driven Team: Best CRM for Contractors
| |

Creating a Goal-Driven Team: Best CRM for Contractors

ByHalo Programs

HVAC sales professionals face unique challenges in today’s selling environment. Customers are now savvy and well-researched, often comparing dozens of options online before contacting an HVAC company. To stand out, your sales team needs a positive attitude, an ability to pick up on verbal cues, and most importantly, a sales strategy driven by established goals….

Tech Entrepreneur Marc Mandt Takes on Another New Challenge as the CTO at Halo Programs
| | | | | |

Tech Entrepreneur Marc Mandt Takes on Another New Challenge as the CTO at Halo Programs

Bychristie

WALLED LAKE, Mich.–(BUSINESS WIRE)–For more than 50 years, Halo Programs has provided valuable industry-specific automated marketing to mortgage, real estate companies, and HVAC contractors, with tools designed to generate low-cost, high-yield customer leads. Over the last 10 years, the company has developed 3 industry-specific CRM solutions. It has taken another big step by promoting tech…

Effective Contractor Marketing Strategies: Boost Your Local Presence
|

Effective Contractor Marketing Strategies: Boost Your Local Presence

ByHalo Programs

Contractor marketing extends beyond your online visibility and local advertising. Engaging with your local community can be a powerful way to promote your business. Wondering how to kickstart your local contractor marketing strategy? Here are some valuable tips: 1. Sponsor Local Events: Identify events in your community seeking sponsors. Partner with events that attract your…
|

Developing a Winning HVAC Customer Retention Strategy

Bylori

Most CMOs explore outside their scope in search of sales when their greatest revenue source is waiting right at their doorstep. Customer retention rates that are increased by a mere 5% raise profits by between 25% and 95%. This applies to all industries, but HVAC customer retention generates profits per customer that soar high above…

How to Propel Your Small Business With Radius Marketing
| | | |

How to Propel Your Small Business With Radius Marketing

Bylori

Marketing to your existing customers and using marketing to expand is obviously important for any small business. Radius marketing, which targets people around a certain address, could be just what your company needs. Keep reading to learn more about this style of marketing and how it can help you retain your current customers and find…
| | | |

How to Set Clear Marketing Objectives That Build Your Business

Bylori

If you want to build your company, it’s necessary that you establish workable plans and measurable marketing objectives. When you know what you’re reaching toward, you’ll be able to formulate detailed plans to achieve it. Better yet, you’ll know when your objectives have been met and when you need to form new goals to take…
| | | |

Customer Database Marketing: The Key to Lead Generation and Retention

Bylori

The daily work of finding new leads and retaining customers will, over time, generate considerable amounts of data. To continue bringing in new leads and serving your current customer base, this data needs to be organized and managed effectively. Effective CRM and database tools will allow you to use the data you already possess for…

End of content

End of content