Repeat customer marketing is an essential component of any good marketing strategy. After all, you have already convinced the customer to make at least one purchase. If you provide a good product or service, convincing them to make future purchases will take much less effort than converting a customer that isn’t already familiar with your…
Printed direct mail marketing is an effective way to provide information to a prospect or customer while promoting your business at the same time. The primary message is displayed on the front of the material, and an additional marketing message is included on the back. You’re already paying for printing and mailing, why not make use…
Do your marketing and sales reps know how your brand consistency marketing plan works? If they don’t, that lack of information is likely to stymie your efforts. By putting together an effective program to promote brand consistency, you’ll increase revenue and drive growth.
A systematic marketing program clears the way for a business to grow. With a strategic plan for communicating, you can boost customer retention and turn those you worked so hard to get into a group of loyal repeat customers.
Do you already have turnkey marketing tools designed to provide convenient, comprehensive solutions to marketing and maintaining connections with clients? Hopefully you realize they’re only as effective as their reach.
When employees feel personally invested in your company, including its mission and marketing program, it can make for a more satisfying, productive experience. But it’s not easy getting your employees revved up. Engaging them in choosing the right marketing program provider from the beginning can make the difference between a program that thrives, and one…
Customers are fickle, quick to abandon a business for another deal. However, businesses can generally only succeed if they have a stable of indicators in place to ensure customer loyalty.
Affordability and flexibility are often the cornerstone requirements of effective personalized marketing programs. Using email marketing offers both, while giving businesses a means to showcase their brand through a series of personalized, customized messages.
What’s your best source of new business leads? Your existing clients. Client follow-up programs are a must-have if your goal is to maximize customer retention while also generating quality leads.
Effective corporate branding is essential if you want to be the first business that comes to mind when a customer needs your products or services. However, there are a few common mistakes that businesses make, especially when it comes to marketing online and through digital media.
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