One word can define perhaps the most important step to ensuring an effective branding strategy: teamwork. Even with a high-quality branding strategy, you’ll be spinning your wheels if everyone in your company isn’t on the same page — and you’ll be wasting time and money. Is your sales team consistent with your company’s brand image?
Implementing a referral program can optimize your business’ sales cycles, producing qualified prospects that will maximize your sales funnel. Leading to a better ROI than cold calling or generating brand-new leads from scratch, referral programs can drive your marketing efforts further. 5 referral programs benefits include:
Most small businesses in the U.S. that gross under $1 million in sales are service industry companies. These businesses often get caught in the trap of placing most of their emphasis on just staying in business rather than on developing overall, long-term strategies for success. Unfortunately, that means less opportunity to grow your company. Marketing solutions…
Using a combination of traditional mail and email, businesses can develop a highly efficient strategy to connect with existing customers, generate leads and increase brand awareness. Built on a foundation of a strong customer retention program, ecard programs in particular give businesses a low-cost communication method. What are the best ecards for business? Businesses should…
Need to improve the results of your customer prospecting strategy? The right approach can include referral programs, cold calling, direct mail, autoresponders or blogs, along with many other options. Direct-mail campaigns get proven results, and should generally be a part of the prospecting strategy for any business. Use these three strategies for better results:
As your business grows, you might find that it’s difficult for your marketing team to keep up. Small businesses across industries often turn to a company that can provide email marketing turnkey solutions. With a team of professionals dedicated to your business’ success, you can optimize your marketing efforts.
Do your marketing campaigns get the results you’re after — results that your business needs to stay not only solvent but growing? Custom marketing might be the next step you should take to produce the ROI you need.
Direct mail stands as one of the most effective marketing tools around. It’s a proven method that continues to produce. As part of your overall marketing strategy, and combined with other successful tools like business e-cards, email marketing campaigns, and customer retention programs, direct mail will position your business for optimal ROI.
Think most businesses don’t need customized marketing solutions? That’s true only if you want to keep your business locked into its past performance, and stunt its growth. Customers have changed, and the way they buy has changed, too. That’s why every business can benefit from customized marketing solutions: A finely tuned marketing program will target your…
Whenever you decide to begin a new marketing campaign, the end result should provide a significant return on the investment, or ROI. That’s why it’s important for businesses to take the time to evaluate the best strategy moving forward, one that will get results. Cross-media marketing campaigns could be just what you’re looking for — they…
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