In the flurry of planning and running a marketing campaign, it’s easy to forget that each marketing program will require specific steps and actions to be successful. Here are some marketing program examples that illustrate how Halo Programs can help you with customized, effective marketing processes.
A new online resource has been published to help businesses focus their database marketing efforts for greater efficiency and success. “Continuity with Your Customers Part 1: Introduction to Database Marketing” provides a comprehensive primer on database marketing and what it can do to help your company succeed in a challenging, ever-evolving marketplace.
Search Engine Optimization (SEO) continues to be a powerful and effective online marketing technique for businesses of all sizes. With powerhouses such as Google penalizing sites that produce poor content or use devious tactics, it’s critical to be aware of how SEO can help or harm you. Remember these SEO trends and how they could affect…
The more you rely on inbound marketing to produce leads and clients, the more you need to know which elements of these processes are working and what results they’re producing. Relying on the wrong metrics to evaluate inbound marketing performance can leave you embracing statistics that may look impressive but aren’t truly representative of your marketing programs….
Some types of marketing techniques leave little room for error when you use them in your campaigns. Here are seven relatively common marketing tactics that can turn into significant errors if they’re not applied correctly.
When your clients are happy with their experiences with you, they often provide word-of-mouth endorsements for your business. This often includes referrals, which are suggestions made to friends and family that they, too, should use your products and services and should expect an equally fine client experience. Referral marketing is a powerful way to build your business quickly…
At Halo Programs, we’re always looking for ways to help our clients improve relationships with their customers. It’s what we do. One of the areas we specialize in to help companies with their customer communications is intelligent database marketing. We have now launched the first in a series of info sheets to help companies fully…
Some current marketing trends show signs of continued strength in 2014, and many appear to be set to become even more important to the contemporary marketer. Here are three marketing trends that are poised to undergo further refinements and become bigger factors over the coming year. Social media: As participation in platforms such as Facebook, Twitter, LinkedIn…
Email marketing remains a powerful, practical, and economical way of distributing your marketing messages to a wide audience. As you refine your email marketing processes, keep in mind the following seven areas that can help ensure your emails get opened and read.
The more you know about your industry and local market, the better you’ll be able to serve your customers and grow your business. Market research is the primary technique for finding out what customers want and what services you can provide to meet market needs. Good market research requires adherence to established practices and avoidance…
End of content
End of content
